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Performing, selling and buying love: women between commodification of intimacy and self-actualization in contemporary Japan

Descripción del proyecto

Repensar la feminidad y la intimidad en Japón

A pesar de que Japón ha experimentado cambios sustanciales en las últimas décadas, la desigualdad de género sigue siendo un problema profundamente arraigado en el modelo tradicional que espera que las mujeres prioricen la sumisión y a las obligaciones familiares por encima de sus necesidades individuales. Sin embargo, la sociedad contemporánea lucha cada vez más por la libertad, la autoexpresión y las conexiones íntimas de las mujeres. Con el apoyo de las acciones Marie Skłodowska-Curie, el equipo del proyecto Japan PSBL explora un método alternativo para encarnar la feminidad en el contexto del mercado de la intimidad mercantilizada. Dicho mercado implica a individuos de sexo femenino que proporcionan satisfacción emocional o sexual a otras mujeres, desafiando así las limitaciones impuestas por la heterogeneidad. En concreto, este proyecto pretende desvelar el papel de la intimidad mercantilizada a la hora de desafiar las expectativas sociales de feminidad y satisfacer el deseo de libertad y bienestar emocional.

Objetivo

By investigating the development of services provided by women to cater the emotional and sexual needs of women in contemporary Japan, this project addresses the relationship and the tension between the possibility for self-expression, the role of intimacy, and its intersection with the neoliberal market from a feminist perspective. This project stands at the nexus between Japanese Studies and Gender Studies and it investigates to what extent the market for female/female commodified intimacy provides women with the chance to explore alternative ways to perform femininity outside a heteronormative frame. My contention is that occupations where female-born individuals provide emotional and/or sexual satisfaction to other women allow space for expressions of intimacy and gender performativity outside the binary male/female division for both clients and providers. When dating, meeting, or loving another woman within the frame of paid intimacy, both subjects escape the pressure generated by heteronormativity. Commodified forms of intimacy, I argue, allow women to challenge societal expectations about femininity, to obtain increased emotional satisfaction and freedom. By tackling these dimensions, I discuss the dissatisfaction of Japanese women with the dominant relational models (e.g. marriage) and provide a new understanding of the development of alternative relational models to the detriment of the traditional heteronormative family, framing these choices as a form of long-term resistance. The project fills a gap as the investigation of contexts where women are, at the same time, both clients and providers of commodified intimacy is still largely unexplored. In addition, instead of essentializing this phenomenon as a feature of Japan, this project – situated at the juncture of postindustrial consumerism and globalizing neoliberal reformation – and its findings can be applied to contemporary societies witnessing the ramifications of love on-demand.

Coordinador

ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA
Aportación neta de la UEn
€ 266 318,40
Dirección
VIA ZAMBONI 33
40126 Bologna
Italia

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Región
Nord-Est Emilia-Romagna Bologna
Tipo de actividad
Higher or Secondary Education Establishments
Enlaces
Coste total
Sin datos

Socios (2)