Project description
New sensor technology helps care for elderly
Europe’s aging population presents both a societal challenge and a market opportunity. With this in mind, the Norwegian Pinova WTS Startup has emerged as a game-changer. Their groundbreaking innovation allows elderly individuals to live safely at home, even with age-related functional and mental impairments. By employing a non-intrusive system of sensors, algorithms, and artificial intelligence, Pinova identifies unusual incidents in homes and automatically alerts caregivers through digital phone calls. There is no need for alarm buttons, applications, or video surveillance. The EU-funded Pinova WTS Startup project will focus on commercialisation, market growth and international expansion.
Objective
"Our innovation addresses the societal challenge and market opportunity the ageing of the European population represents. Our innovation makes it possible to continue live safely at home for an extended period, despite age-related functional and mental impairment (UN Sustainable Development Goal #3).
Using a non-intrusive system of sensors, algorithms, and artificial intelligence we identify incidents in elderly’s homes. With activity out-of-the-ordinary their loved ones automatically get alerted by a digital generated phone call, explaining the incident. Our innovation is user friendly; no alarm button, application or video surveillance is necessary. We want to penetrate the consumer marked with affordable welfare technology solutions. We are disrupting the industry with deep tech innovations and by using easily accessible sensor technology in a rapid growing market.
The current stage of our innovation is testing the beta-version in private homes. After the test period the greatest challenge for our startup and innovation is commercialization and market growth. By participating in The Woman Tech EU program, we aim at bringing our startup closer to commercialization, making proof of concept, product-marked-fit and go-to-market-strategy. The program will be a valued partner pursuing our goals. We believe that mentors from the program will be an important contribution in knowhow of business development. The opportunity to build an international network of experienced mentors and founders will both be inspirational and important. This program will also give us the opportunity to speed up activities.
I’m an experience
I’m an experienced top-level manager, especially within organizational development, operations, and corporate finance, all at a national business level. Consequently, coaching and mentoring in marketing, growth strategy, and business development into international market would be of utmost value to me personally, and of great importance for Pinova.
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Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors
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Keywords
Programme(s)
- HORIZON.3.2 - European innovation ecosystems Main Programme
Funding Scheme
HORIZON-CSA - HORIZON Coordination and Support ActionsCoordinator
8514 Narvik
Norway
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.