Periodic Reporting for period 1 - KARTOS (Cybersecurity platform used for scoring, predicting and remediating potential security risks)
Période du rapport: 2023-07-01 au 2024-03-31
to accelerate ENTHEC's growth and generate commercial traction in the market - now that the business model has been validated.
The METHODOLOGY applied by ENTHEC to tackle this challenge has included comprehensive research and analysis, application of “Smarketing” to define the Marketing plan, and interviews with potential customers and potential partners regarding commercial and implementation details to facilitate the future sales and scalability of the business.
The ACTIVITIES planned by ENTHEC to achieve the project objective in this stage were:
• Define a marketing, sales and customer experience plan, fully adapted to the cybersecurity sector for KARTOS as a B2B2B SaaS.
• Define a financial plan and a feasibility analysis of planned technical and commercial investments that is appropriately sized for the company's next round of Series A financing.
• To define the strategy for internationalisation and growth in the United States.
• To widely communicate project results to stakeholders and end-users, strengthening synergies with other innovation networks to reach the maximum impact.
The METHODOLOGY applied by ENTHEC to tackle this challenge has included comprehensive research and analysis, application of “Smarketing” to define the Marketing plan, and interviews with potential customers and potential partners regarding commercial and implementation details to facilitate the future sales and scalability of the business.
The ACTIVITIES planned by ENTHEC to achieve the project objective in this stage were:
• Define a marketing, sales and customer experience plan, fully adapted to the cybersecurity sector for KARTOS as a B2B2B SaaS.
• Define a financial plan and a feasibility analysis of planned technical and commercial investments that is appropriately sized for the company's next round of Series A financing.
• To define the strategy for internationalisation and growth in the United States.
• To widely communicate project results to stakeholders and end-users, strengthening synergies with other innovation networks to reach the maximum impact.
WP1 has been completed successfully, according with the initial expectations and the planned schedule.
Task 1.1 Marketing plan definition: marketing + sales + customer experience
• Implementation of the RevOPs model
• Sales strategy
• Customer experience
Task 1.2 Financial and economic feasibility
• Business Plan Update
• Business model upgrade
• Attracting professional investors
Task 1.3 Project results communication
• End user and partner survey
• Participation in startup and cybersecurity events
Task 1.1 Marketing plan definition: marketing + sales + customer experience
• Implementation of the RevOPs model
• Sales strategy
• Customer experience
Task 1.2 Financial and economic feasibility
• Business Plan Update
• Business model upgrade
• Attracting professional investors
Task 1.3 Project results communication
• End user and partner survey
• Participation in startup and cybersecurity events
The project has contributed to access to markets and finance, as well as to improve the brand image of the company and the increase the intenatinalisation of the company.