Project description
Innovative technology for a more convenient beauty experience
Most women spend an average of two years of their life putting on makeup. It’s a time-consuming task. There are also challenges related to the limited range of shades available, especially for women of colour. Additionally, those with physical disabilities face further obstacles in achieving desired makeup looks. In this context, the EU-funded BeautAI has embarked on an ambitious endeavour: the development of the world's first automatic makeup application machine. By harnessing automated airbrush mechanics and cutting-edge colour-mixing technology, this innovation aims to empower busy women to effortlessly achieve any desired makeup look in just a few minutes.
Objective
To meet societal expectations, the average woman finds herself having to spend two years of her life sitting in front of a mirror applying makeup. Several well-known issues make the self-application of makeup a challenging and inconvenient task that negatively impacts women’s quality of life. The majority of women report a lack of confidence in their ability to apply their makeup well. The situation is even worse for women of color who are not offered enough variety of shades, and for one in four women (in the US) with a physical disability impacting their ability to apply makeup. Yet, the $511 billion dollar beauty industry continues to offer women no better alternative than the traditional makeup tools that have existed for decades.
Modern women need access to a more convenient makeup experience and we believe that automation is the key. That is why BeautAI is developing the world’s first automatic makeup application machine to help busy women achieve any makeup look in under four minutes by automated airbrush mechanics and proprietary, real-time color mixing.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
This project's classification has been validated by the project's team.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
This project's classification has been validated by the project's team.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.3.2 - European innovation ecosystems
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-CSA - HORIZON Coordination and Support Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-EIE-2022-SCALEUP-02
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
3547602 HAIFA
Israel
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.