The modern woman needs access to an easier makeup experience. Research shows that makeup can help women feel happier, more confident, and their most beautiful self. Research also shows that professional women that wear makeup are perceived as more competent, likable, attractive, and trustworthy. However, women currently are limited to two options when it comes to makeup application: 1. Professional makeup: Just like with other beauty services, makeup is best when applied by a professional makeup artist who knows the right shades, formulas, and techniques to use on the customer at hand. However, unlike other beauty services, the fact that makeup must be applied daily makes self-application the only affordable option for nearly all women. Therefore, women are obliged to master the art of makeup on themselves. Self makeup application is time consuming and inconvenient (most women report not feeling confident about their makeup application skills). We believe that automation is the solution to this problem. We are excited to be the first and only company to date to ever build a working automatic makeup application machine. Gemma offers women the ultimate makeup experience. Choose any look. Preview the look, from any angle, and under any light source, interactively adjust the look and control every aspect of makeup application including brush placement, shade selection, makeup intensity and coverage, etc., and finally, and this is the main distinction between Gemma and other widespread virtual makeup application tools, apply the look exactly as portrayed by the adjusted preview.
Our mission is to improve women’s quality of life by democratizing professional-grade makeup. Makeup application has remained almost unchanged for the last few decades. Makeup is still being applied the same way and with the same tools. With Gemma, women who had limited access to professional makeup can now enjoy an even better makeup experience, powered by AI tools that make the application completely personalized. Gemma is also the first DTC product that will bring airbrush makeup to the masses, allowing more women to enjoy the superior benefits of airbrush makeup. Gemma will help professional women and mothers look and feel their best without having to sit in front of a mirror, painting the same canvas everyday. Gemma is a perfect marriage between makeup and technology, that opens up numerous new capabilities, such as AR makeup preview, exact time and material estimation for a full-look application, and ultra-efficient trial and error. The Gemma platform also opens up new social interactions for makeup.
