Periodic Reporting for period 1 - BEAUT (Automatic Personalised Makeup Application)
Berichtszeitraum: 2023-07-01 bis 2024-06-30
The modern woman needs access to an easier makeup experience. Research shows that makeup can help women feel happier, more confident, and their most beautiful self. Research also shows that professional women that wear makeup are perceived as more competent, likable, attractive, and trustworthy. However, women currently are limited to two options when it comes to makeup application: 1. Professional makeup: Just like with other beauty services, makeup is best when applied by a professional makeup artist who knows the right shades, formulas, and techniques to use on the customer at hand. However, unlike other beauty services, the fact that makeup must be applied daily makes self-application the only affordable option for nearly all women. Therefore, women are obliged to master the art of makeup on themselves. Self makeup application is time consuming and inconvenient (most women report not feeling confident about their makeup application skills). We believe that automation is the solution to this problem. We are excited to be the first and only company to date to ever build a working automatic makeup application machine. Gemma offers women the ultimate makeup experience. Choose any look. Preview the look, from any angle, and under any light source, interactively adjust the look and control every aspect of makeup application including brush placement, shade selection, makeup intensity and coverage, etc., and finally, and this is the main distinction between Gemma and other widespread virtual makeup application tools, apply the look exactly as portrayed by the adjusted preview.
Our mission is to improve women’s quality of life by democratizing professional-grade makeup. Makeup application has remained almost unchanged for the last few decades. Makeup is still being applied the same way and with the same tools. With Gemma, women who had limited access to professional makeup can now enjoy an even better makeup experience, powered by AI tools that make the application completely personalized. Gemma is also the first DTC product that will bring airbrush makeup to the masses, allowing more women to enjoy the superior benefits of airbrush makeup. Gemma will help professional women and mothers look and feel their best without having to sit in front of a mirror, painting the same canvas everyday. Gemma is a perfect marriage between makeup and technology, that opens up numerous new capabilities, such as AR makeup preview, exact time and material estimation for a full-look application, and ultra-efficient trial and error. The Gemma platform also opens up new social interactions for makeup.
Our mission is to improve women’s quality of life by democratizing professional-grade makeup. Makeup application has remained almost unchanged for the last few decades. Makeup is still being applied the same way and with the same tools. With Gemma, women who had limited access to professional makeup can now enjoy an even better makeup experience, powered by AI tools that make the application completely personalized. Gemma is also the first DTC product that will bring airbrush makeup to the masses, allowing more women to enjoy the superior benefits of airbrush makeup. Gemma will help professional women and mothers look and feel their best without having to sit in front of a mirror, painting the same canvas everyday. Gemma is a perfect marriage between makeup and technology, that opens up numerous new capabilities, such as AR makeup preview, exact time and material estimation for a full-look application, and ultra-efficient trial and error. The Gemma platform also opens up new social interactions for makeup.
We worked on the design of Gemma, its color dispensing system, and makeup pods. The output of this effort are high fidelity renders of the device and makeup pods and engineering analysis of its mechanical systems and concrete plans for how they can be built and encased to achieve the target design.
Our mission is to improve women’s quality of life. Gemma democratizes the professional makeup experience, allowing women to prioritize what is truly important, while enjoying the empowerment of looking and feeling their best. It is about overcoming skill limitations and high costs to realize their true potential. It makes the delight of professional makeup an everyday reality, weaving joy into women's daily routines. Gemma closes the gap between who you want to be and who you are, boosting self-confidence and self-esteem.
This project has helped us produce an important asset to the company and added tremendous value to Gemma. It has had a major impact on our communications front. We have been getting great feedback on our strategy and product design, and the renders have significantly upgraded our pitch deck and website and helped us better communicate our vision to potential partners, investors, and employees.
Through our latest prototype, we have succeeded to demonstrate fully automatic and precise makeup application. There remains more work and research to further improve the user experience. We need to build the makeup pods and the makeup dispensing system, we need to build a fully integrated airbrush (for optimal accuracy results), and we need to apply some modifications to our linear robot prototype to align with Delve's design changes. Additionally, there is more work to be done to enhance the robot's safety, more software development, and finally, getting the robot certified. We are also currently raising our series seed, and in the lookout for more potential retail and strategic partners and LOIs, and filing more patents internationally.
This project has helped us produce an important asset to the company and added tremendous value to Gemma. It has had a major impact on our communications front. We have been getting great feedback on our strategy and product design, and the renders have significantly upgraded our pitch deck and website and helped us better communicate our vision to potential partners, investors, and employees.
Through our latest prototype, we have succeeded to demonstrate fully automatic and precise makeup application. There remains more work and research to further improve the user experience. We need to build the makeup pods and the makeup dispensing system, we need to build a fully integrated airbrush (for optimal accuracy results), and we need to apply some modifications to our linear robot prototype to align with Delve's design changes. Additionally, there is more work to be done to enhance the robot's safety, more software development, and finally, getting the robot certified. We are also currently raising our series seed, and in the lookout for more potential retail and strategic partners and LOIs, and filing more patents internationally.