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Olfactormativity: Exploring the Intervening Performativity of Smell

Description du projet

L’effet et l’importance des sens olfactifs

Le projet OLFAC explore pour la première fois le pouvoir d’influence de l’odeur à l’intersection des arts et de la politique. Partant du principe que l’odeur peut être utilisée à la fois pour stigmatiser et pour aider à «désapprendre» des normes socialement formées, le projet OLFAC, financé par le CER, étudiera de manière empirique les techniques et technologies olfactives utilisées dans les arts du spectacle et dans les contextes policiers ou militaires, et développera une théorie de l’olfactormativité alignée sur le plan transculturel.

Objectif

Smells intervene in human experience. Used by police or military for crowd control, they are a perfidious weapon. Yet, they also offer a wealth of material for intervening arts, the exploration of which is currently gaining traction against a backdrop of climate change and the rise of sexism and racism. So far, however, research on the intervening potential of smell has remained the province of Military Sciences, with research on intervening arts focusing on the visual and the auditory, neglecting the disruptive power of olfaction.
OLFAC bridges this gap by, for the first time, exploring the intervening performativity of smell at the intersection of arts and politics. Assuming that odour can be used both to stigmatize and, at the same time, to help “unlearn” socially trained norms, OLFAC will (1) empirically investigate olfactory actors, techniques and technologies applied across performing arts and governmental contexts and (2) develop an integrative, transculturally aligned, and intersectionally oriented theory of Olfactormativity.
Fundamentally, the project explores the following questions: How do olfactory techniques and technologies applied in performing arts relate to those used by police and military? What dangers and potential for change do they pose? In what sense are olfactory actors capable of interrupting, subverting or displacing movements of assembly? To what extent can olfactory art break up historically evolved social structures and change perceptual routines? Does the subversive use of odours lead to radical ruptures and changes in terms of gender, class, and ethnicity? Or does it ultimately lead to strengthening conventional concepts of identity?
A highly transdisciplinary endeavour, OLFAC draws together approaches and findings from Art-Related Disciplines, Cultural Studies, Anthropology, Psychology, Neurobiology and Chemistry and is set to establish an entirely new playing field for studying the interaction of power, arts, and the senses.

Champ scientifique (EuroSciVoc)

CORDIS classe les projets avec EuroSciVoc, une taxonomie multilingue des domaines scientifiques, grâce à un processus semi-automatique basé sur des techniques TLN.

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Régime de financement

HORIZON-ERC - HORIZON ERC Grants

Institution d’accueil

UNIVERSITAT FUR KUNSTLERISCHE UND INDUSTRIELLE GESTALTUNG LINZ
Contribution nette de l'UE
€ 1 739 250,00
Adresse
HAUPTPLATZ 6
4020 Linz
Autriche

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Région
Westösterreich Oberösterreich Linz-Wels
Type d’activité
Higher or Secondary Education Establishments
Liens
Coût total
€ 1 739 250,00

Bénéficiaires (1)