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Enhancing Protections through the Collective Auditing of Algorithmic Personalization

Project description

Protecting privacy by understanding algorithmic personalisation

The data ecosystem threatens privacy, autonomy, and self-governance through algorithmic personalisation. Tools to audit these issues are limited, especially for ensuring privacy protections. The ERC-funded project aims to establish the mathematical foundations for studying algorithmic personalisation and auditing these systems, while protecting participant privacy. These tools could enhance data utilisation, promoting autonomy and positive social impact. The project will develop mathematical concepts to address personalisation problems, tackle algorithmic challenges in privacy-preserving audits, and incorporate relevant legal and ethical considerations. The proposal outlines a clear research strategy, with initial steps that showcase the project’s feasibility.

Objective

The structure of the current data ecosystem carries grave threats to individuals' privacy and autonomy, facilitates discrimination, promotes social fragmentation, and threatens our ability to govern ourselves. Many of these concerns stem specifically from algorithmic personalization---the practice of providing individuals with personalized opportunities, information, or experiences, on the basis of their personal data and on patterns learned from others' data. Despite the urgency of the algorithmic personalization problem, the mathematical toolkit for studying and auditing for problematic algorithmic personalization remains extremely limited---particularly if we wish to do so in a manner that provides formal privacy guarantees.

The goal of this proposal is to tackle this important problem head-on by establishing the mathematical foundations needed to study algorithmic personalization and to collectively audit personalization systems while guaranteeing privacy to participants. Such tools could transform our collective ability to make the best possible use of our data while ensuring autonomy, privacy, and overall positive social impact.

My vision focuses on three core objectives: (1) building new mathematical concepts and definitions allowing us to articulate, prioritize, and study personalization-based problems, (2) addressing the key algorithmic challenges of privacy-preserving auditing of personalization systems, and (3) integrating deep understanding of the broader legal and ethical context into our approach. For each of these components, the proposal maps out a concrete research strategy, including preliminary steps that indicate the feasibility of this groundbreaking project.

Fields of science (EuroSciVoc)

Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

(opens in new window) ERC-2023-COG

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Host institution

THE HEBREW UNIVERSITY OF JERUSALEM
Net EU contribution
€ 1 741 309,00
Address
EDMOND J SAFRA CAMPUS GIVAT RAM
91904 Jerusalem
Israel
Activity type
Higher or Secondary Education Establishments
Links
Total cost
€ 1 741 309,00

Beneficiaries (1)