In a time of fast tech change and complex social issues, the REEVALUATE project is a key EU effort to improve how research impact is assessed. Current evaluation models often fail to capture the full societal, environmental, and long-term economic effects. REEVALUATE supports the EU’s push for better returns on research funding, aligned with RRI and the UN’s SDGs. The project aims to create a rich, data-driven framework combining metrics and qualitative insights for a deeper view of research value. Using analytics, machine learning, and social science methods, it will offer tools to evaluate and communicate research impact beyond traditional measures. Human and societal aspects are central. With input from sociology, ethics, and science communication experts, REEVALUATE will ensure that diverse human impacts are reflected in evaluation criteria. This cross-disciplinary lens highlights how research affects various communities and fosters social innovation. A multi-stakeholder model guides the work. Input from policymakers, researchers, industry, NGOs, and citizens will help shape practical, inclusive evaluation tools that reflect real-world needs. The outcome will be robust, adaptable methodologies grounded in broad perspectives. REEVALUATE’s impact could reshape EU research evaluation, giving decision-makers better tools for funding choices. A 5% rise in funding efficiency could lead to billions in added research value. The project aims to make EU research more aligned with societal needs, more inclusive, and better able to show its worth to the public.