Over the first 12 months, the CROCUS project has developed the conceptual framework for empirical research on CCT in RRA.
An extensive interdisciplinary literature review was conducted, covering academic, policy, and sector sources across multiple European languages. The review exposed notable gaps, particularly with regard to creative tourism, intangible heritage, cross-border initiatives, governance structures, and sustainable business models.
Drawing on placemaking and placeshaping perspectives, the framework highlights how tangible and intangible cultural assets are given meaning through creative practices, enabling both residents and visitors to engage with local identity. A typology of existing CCT business models and the sustainability issues related to each one was also developed, based on an analysis of 13 cases using structured business model canvas templates. This work provides a foundation for business model development and prototyping later in the project.
In parallel, a policy mapping exercise was conducted to identify existing CCT strategies and initiatives across EU. A Delphi study in each macro-region engaged over 200 stakeholders across two rounds to explore key challenges in cross-border CCT cooperation. Eight in-depth case studies were also carried out to document and analyse successful examples of cross-border and macro-regional CCT initiatives.
Finally, the first phase of establishing eight cross-border Living Labs has also been completed. Core teams were formed, and data collection frameworks developed. Stakeholder interviews and surveys began in early 2025, with strong initial response rates. This ongoing work will inform the co-creation of sustainable, place-based business models tailored to the needs and assets of RRA in the Living Labs.
