CCAM solutions face a significant challenge characterized by decreased societal demand due to their difficulty in effectively conveying their advantages within existing mobility systems and adapting to the diverse environments where citizens live, work, and conduct their daily activities. Diversify-CCAM has the clear objective to promote fair and accessible mobility in European regions by integrating cultural, geographical and policy aspects into the design, development and implementation of CCAM solutions. The project encompasses 6 European countries (Czech Republic, Greece, Italy, Germany, Spain, Sweden), collectively hosting 12 pilot sites dedicated to data collection and urban environments equipped with existing CCAM solutions and another focusing on mixed transport (people and small goods) solutions within rural or touristic areas primarily reliant on private cars.
Diversify-CCAM will deepen our understanding of the diverse social contexts that influence the acceptance, adoption, and utilization of CCAM. Moreover, the project will study the surmount challenges and barriers hindering the effectiveness of shared services, especially in regions with unique geographical and cultural demands.
The methodological approach involves the engagement of various user groups and stakeholders at the local level, extending their involvement to the European and international spheres through PAVE and our distinguished Stakeholder Board. This multifaceted involvement aims to positively influence public perception and reimagine the overall design and offerings of CCAM solutions. Ultimately, the project will develop a CCAM Diversification Tool (CCAM D-Tool) for transportation planners and a CCAM Diversity Observatory for the entire CCAM value chain, both focusing on achieving inclusiveness and equity within the European mobility ecosystem.
The project is build around 5 Main strategic objectives:
SO#1: Study the cultural, geographical and policy aspects that affect the social acceptance, usage and deployment of CCAM solutions: To explore the potential impact of cultural, geographical and policy particularities on transport and mobility systems (including infrastructures, travel needs, attitudes, and behaviours), with a specific focus on their implications for CCAM systems and develop context-specific diversification models that can feed the definition of diversification standalone and composite metrics.
SO#2 Create and evaluate iteration-driven methodological tools and apply them for data collection, disaggregation and correlation with real end-users at 6 European countries and 12 local contexts: To develop a methodology for disaggregated data collection and evaluation along with the required tools to support digital data entry and validation techniques for data quality monitoring and analysis to be applied, evaluated and updated in the 12 pilot sites.
SO#3: Study the influence of diversification factors on CCAM impact areas: To develop a CCAM impact assessment framework based on existing knowledge that ensures the fair integration of cultural, geographical and policy factors in CCAM systems.
SO#4: Develop a live knowledge transferability mechanism on recurring diversification patterns affecting CCAM deployment in specific local contexts: To create a knowledge transferability mechanism on the influence of cultural, geographical and policy factors on CCAM solutions for CCAM developers, policy makers and implementers.
SO#5: Sustainable short and mid-term valorisation and governance models for mobility equity: To create a governance strategy that will foster the collaboration between the stakeholders of the CCAM ecosystem and develop business models applied to the context and peculiarities of the project pilot sites.
