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The Role of Complexity in Decision-Making

Project description

Decoding complexity in decision-making

In a world brimming with choices, understanding how complexity shapes decision-making is crucial. Supported by the Marie Skłodowska-Curie Actions programme, the Complexi project delves into this by examining how narrative, task, and social complexity influence individual decisions. Through survey experiments simulating real-life situations like online shopping and economic games, the project explores whether complexity drives people towards default choices or clouds their judgment, leading to suboptimal outcomes. Additionally, it investigates the role of accountability and narrative framing in either easing or worsening these effects. By uncovering these dynamics, Complexi aims to enhance communication strategies, improve consumer decision-making, and promote more cooperative behaviours in both social and economic settings.

Objective

This research proposal investigates the multifaceted role of complexity in decision-making and social preferences through a series of survey experiments. By examining how narrative complexity, task complexity, and social complexity influence individual choices and behaviors, the study aims to uncover the mechanisms by which complexity affects decision-making processes. The experiments will simulate realistic environments, such as online shopping and economic games, to provide empirical insights into how people navigate complex scenarios. The project will specifically explore whether complexity drives individuals towards default and heuristic-based decisions or rather increases noise in decisions, leading to suboptimal choices in either case. Additionally, it will investigate how accountability and narrative framing can mitigate or exacerbate the effects of complexity. By understanding these dynamics, the research aims to provide actionable insights for improving communication strategies, enhancing consumer decision-making environments, and fostering cooperative behaviors in social and economic contexts.

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Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

(opens in new window) HORIZON-MSCA-2024-PF-01

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Coordinator

KOC UNIVERSITY
Net EU contribution
€ 149 365,20
Address
RUMELI FENERI YOLU SARIYER
34450 Istanbul
Türkiye
Region
İstanbul İstanbul İstanbul
Activity type
Higher or Secondary Education Establishments
Links
Total cost
No data