Aware Systems for Smart Interactive muSeums and arT

Description du projet

L’intelligence artificielle au service du tourisme intelligent

L’intelligence artificielle (IA) transforme le monde en permettant certaines tâches telles que la reconnaissance de la parole et de l’image. Cependant, pour parvenir à une intelligence de niveau humain, il faut une «conscience artificielle». Dans cette optique, le projet ASSIST, financé par le CEI, se concentrera sur la validation commerciale de dialogueurs contextuels dans le secteur du tourisme. Ces dialogueurs innovants fourniront aux touristes des informations contextuelles et en temps réel, afin d’améliorer leur expérience de voyage. En outre, ils pourraient contribuer au concept du «musée du futur», en proposant une expérience semblable à celle d’un parc à thème où les visiteurs établissent des liens émotionnels avec des œuvres d’art originales, renforçant ainsi la valeur des visites sur place. Le projet ASSIST réalisera des analyses de marché pour assurer la viabilité commerciale de ces dialogueurs avancés.

Objectif

Artificial Intelligence (AI) is transforming the world we live in. In the last decade, deep learning algorithms have enabled AI systems to perform tasks like speech and image recognition, matching or surpassing human capabilities. However, AI will not be enough to deliver human-level intelligence without a sort of “artificial awareness” that could provide the ability to focus its computational resources and intelligently control them to interact with people in a socially competent manner. This project streams from the EIC Pathfinder project ASTOUND (GA 101071191), which is currently developing an Integrative Approach for Awareness Engineering to establish consciousness in machines. The requested Booster Grant will support the commercial validation of ASTOUND's new contextually aware chatbots in the tourism sector, identified as a potential initial target market. In fact, exploiting novel contextually aware chatbots in the tourism sector could offer immediate and impactful benefits, as tourists often require real-time, context-specific information and assistance, which these advanced chatbots can effectively provide. Additionally, the chatbots could pave the way for the “future museum”, a museum that could become like a thematic park in which visitors could really appreciate the value of on-site visits vs. virtual visits by, for example, generating an emotional link with the original piece of art. To explore the pathways to commercialise this breakthrough innovation, the project has set the following objectives: 1. Conduct market analysis and product-market fit assessment to validate the commercial viability of deploying the novel contextually aware chatbot in the tourism sector; and 2. Fine-tune a demo of the AST-based chatbot using datasets specifically tailored for the tourism sector.