Objective
Teacher shortages now constitute a global crisis. UNESCO projects a need for 44 million new teachers in the next decade, and the OECD flags teacher recruitment as an urgent priority. The consequences of shortages are stark: reduced educational opportunity for children and deepening social inequality. Recruitment approaches dominated by extrinsic incentives and generic messaging have delivered limited gains, with interest in teaching at historic lows. TEACHFORCE treats teacher recruitment as a motivational, technological, and developmental challenge and integrates (a) a predictive motivation-matching framework that links motivational profiles to message responsiveness; (b) interactive, AI-personalised simulations that adapt messages in real time; and (c) a cross-national, developmental model mapping motivation from ages 16–24 to pinpoint the optimal timing for recruitment interventions. We will test these components through experimental vignette studies, large-scale field trials of simulation technologies in England, Germany, and Hong Kong, and multi-wave longitudinal cohort studies tracking motivation and career decision-making behaviours. By combining motivation science, digital innovation, and developmental research, TEACHFORCE will deliver a scalable, evidence-based model of when, how, and for whom recruitment strategies work, giving education systems a validated framework to increase high-fit applications to teacher education.
Fields of science (EuroSciVoc)
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-ERC - HORIZON ERC Grants
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2025-ADG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
OX1 2JD Oxford
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.