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From awareness to action: evidence-based pathways to accelerate Europe’s transition to a circular consumption

Objetivo

Across Europe, most consumption patterns remain linear, with limited evidence on how to shift behaviours toward a circular economy. BELOOP tackles this challenge by combining social science, technology, and real-world pilots to turn awareness into practical action. The project begins by mapping barriers, attitudes, misconceptions, and motivations shaping consumer behaviour and readiness for change. Building on these insights, consumers, economic actors, and researchers co-create interventions, supported by actionable evidence from Life Cycle Sustainability Assessment (LCSA). An AI-powered tool forecasts the impact of proposed measures, ensuring only the most promising strategies move to real-world testing. These are evaluated through experimental and quasi-experimental designs across four high-impact domains: electronics, packaging, mobility, and textiles. Those results are translated into replication toolkits, training programmes, and governance playbooks aligned with EU policies. BELOOP delivers governance, policy, and business pathways that empower consumers, civil society organisations, public authorities, and businesses to drive Europe’s transition to a circular economy. Supported by a comprehensive communication, engagement, and replication strategy, operationalised through dedicated hubs, BELOOP maximises impact and ensures EU-wide uptake of successful solutions, enabling large-scale and lasting adoption.

Ámbito científico (EuroSciVoc)

Palabras clave

Programa(s)

Tema(s)

Régimen de financiación

HORIZON-IA - HORIZON Innovation Actions

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Convocatoria de propuestas

(se abrirá en una nueva ventana) HORIZON-CL6-2025-01

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Coordinador

DRAXIS RESEARCH VENTURES ASTIKI MI KERDOSKOPIKI ETAIRIA
Aportación neta de la UEn
€ 780 273,75
Dirección
THEMISTOKLI SOFOULI 54-56
546 55 THESSALONIKI
Grecia
Pyme
Sí
Región
Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη
Tipo de actividad
Research Organisations
Enlaces
Coste total
€ 780 273,75

Participantes (20)