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From awareness to action: evidence-based pathways to accelerate Europe’s transition to a circular consumption

Obiettivo

Across Europe, most consumption patterns remain linear, with limited evidence on how to shift behaviours toward a circular economy. BELOOP tackles this challenge by combining social science, technology, and real-world pilots to turn awareness into practical action. The project begins by mapping barriers, attitudes, misconceptions, and motivations shaping consumer behaviour and readiness for change. Building on these insights, consumers, economic actors, and researchers co-create interventions, supported by actionable evidence from Life Cycle Sustainability Assessment (LCSA). An AI-powered tool forecasts the impact of proposed measures, ensuring only the most promising strategies move to real-world testing. These are evaluated through experimental and quasi-experimental designs across four high-impact domains: electronics, packaging, mobility, and textiles. Those results are translated into replication toolkits, training programmes, and governance playbooks aligned with EU policies. BELOOP delivers governance, policy, and business pathways that empower consumers, civil society organisations, public authorities, and businesses to drive Europe’s transition to a circular economy. Supported by a comprehensive communication, engagement, and replication strategy, operationalised through dedicated hubs, BELOOP maximises impact and ensures EU-wide uptake of successful solutions, enabling large-scale and lasting adoption.

Campo scientifico (EuroSciVoc)

Parole chiave

Programma(i)

Argomento(i)

Meccanismo di finanziamento

HORIZON-IA - HORIZON Innovation Actions

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Invito a presentare proposte

(si apre in una nuova finestra) HORIZON-CL6-2025-01

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Coordinatore

DRAXIS RESEARCH VENTURES ASTIKI MI KERDOSKOPIKI ETAIRIA
Contributo netto dell'UE
€ 780 273,75
Indirizzo
THEMISTOKLI SOFOULI 54-56
546 55 THESSALONIKI
Grecia
PMI
Sì
Regione
Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη
Tipo di attività
Research Organisations
Collegamenti
Costo totale
€ 780 273,75

Partecipanti (20)