Objective
Local newspapers may be looked at as "common points of reference"; they serve their specific communities with information on births, marriages and deaths, business services, leisure services, school activities, in addition to what be termed 'normal news' like political information. They are also the platform for local businesses and authorities, and citizens to advertise their products, services or special interests. The pilot will demonstrate how local newspapers can extend their capabilities into the realm of multimedia and measure user response.
This proposal focuses on discovering, specifying and implementing new multimedia products and services offered by local newspapers. The consortium for the feasibility study (that will be enlarged for the envisaged pilot project) encompasses local newspapers, advertisement agencies, multimedia services suppliers as well as an applied research institution. It is concentrating on local newspapers as basic providers and offers therefore a unique characteristic to what concerns the envisaged products, services and "consumers". The consortium aims at specifying a pilot application project in several European countries.
The feasibility study will answer the following questions:
- What is the market? How could multimedia products and services complement traditional print-products of local newspapers benefiting from their specific role as "local information marketplace"? How do these products and services have to look like regarding navigation, browsing, HCI etc?
- Which technology - mix could be used not only for production, but also for ongoing actualisation? Which technology will the user require?
- How could the production and editorial process look like (Qualification, Reuse of material, retrieval systems)?
- How must advertising look like? What must be managed considering copyright issues? How is the cost-benefit situation?
- What will the pilot-project look like? How will the pilot application be defined?
Work will be done within 5 workpackages ending up in 3 deliverables. These deliverables contain specification reports as well as prototypical products. The consortium will adopt a pragmatic and user-centered approach, benefiting from the strong representation of users (4 of 5 members) within the consortium that have strong commercial interest in practical realisation. All user partners are small and medium sized enterprises which are focusing to strengthen their position in the multimedia market. The partners dispose of important expertise to what concerns multimedia products definition and development using standard platforms (AppleMacintosh, PCs etc.), video technology, CD-I and CD-ROM production as well as the development of interactive multimedia services. For all partners the production of various media products is daily business; this guarantees the market-relevance of the outcome of the project as well as the availability of necessary hard- and software tools. The consortium also has good relationships to important hard-, soft- and netware providers that enable it to start the pilot project quickly with good technology support and broad results dissemination.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Programme(s)
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Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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Funding Scheme
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
70569 Stuttgart
Germany
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.