Our technology displays all driving data, information from ADAS systems and smartphone content to the windshield. This allows drivers to keep their eyes on the road, while our driver monitoring system (tuned to detect driver fatigue) drastically improve driving safety. Hence, through VISION carmakers get the opportunity to offer their customers unique safety driving features unlocked by VISION’s intuitive AR navigation.
VISION has 15X better optical performance and is brighter (up to 20,000 nits) than state-of-the-art HUDs using LED-backlit technology. Despite the superior performance of our technology, our goal is to commercialise VISION at the same price with existing HUDs (i.e. €200/HUD), drastically improving cost-efficiency for carmakers.
Additionally, VISION consumes less power (less than 1W/inch) compared to existing HUDs, which are power hungry. Hence, VISION’s high energy efficiency will fuel the integration of our HUD into electric vehicles.
Impact on the Market:
VISION technology will be a key enabling technology for the market uptake of autonomous driving. As ADAS systems take control over the car, VISION AR HUD will increase drivers’ understanding of these systems. VISION HUD shows to the driver what the autonomous car is seeing and what it is doing, giving the driver confidence in self-driving cars and the technologies that enable them. Moreover, in the era of autonomous driving in-vehicle convenience is a major driving force. If we are not driving the vehicle, what are we going to do with our time in the vehicles? Through AR, location-specific information and infotainment content (e.g. videos, movies) can be projected onto the windshield or side windows. Hence, our AR platform will unlock many location-based content applications. This will allow Europe to lead the global Mobility as a Service market, which grows at a 31% CAGR and is expected to reach 60B€ by 2030.
The concept of VISION has already been industrialised. The system has been engineered to achieve a substantial reduction in ghost images, while maintaining class-leading optical performance. The system has achieved TRL 8, indicating its maturation and proximity to large-scale deployment. The possession of a robust portfolio of patents serves to safeguard innovation, while the receipt of preliminary requests for quotations (RFQs) from prominent global original equipment manufacturers (OEMs) serves to substantiate commercial traction. The cost of the units is comparable to that of current HUDs (~€200/unit), and the energy efficiency of the units means that they can be integrated seamlessly into EVs. This means that mass-market adoption is a realistic prospect. In addition to facilitating safer driving and fostering autonomous trust, VISION paves the way for novel infotainment and location-based content services, thereby reinforcing Europe's preeminence in the rapidly expanding Mobility-as-a-Service market.
