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Novel AI-based shopping platform for 100% product supply transparency and smart redirection from e-commerce platforms to local retail to create a resilient European retail sector

Project description

Redirecting e-commerce to support local retailers and sustainability

Many local retailers have had difficulty competing with large online platforms, leading to over 100 000 retail closures in the EU between 2016 and 2018. To make matters worse, some of these e-commerce giants leave a large carbon footprint that is not always transparent. Funded by the European Innovation Council, the SmartOnlineSalesRedirectionPlatform project aims to scale up its innovative AI-based retail platform, which redirects online consumer product searches to local retailers. When the requested product is locally available, a browser plug-in will automatically provide details of local shops that carry the item. This will give consumers the choice to back local businesses and do something good for fellow citizens and the environment.

Objective

Large online platforms bring increasing difficulties for retailers to attract end users to local offerings. Between 2016 & 2018 122,677 retail businesses were closed in the EU. City centres start to extinct, local retail loses market shares. To stop these trends & help retailers in regaining a wide reach, we built the first self-learning AI platform for retailers. The core technology is a browser plug-in for web-browsers. When an end user searches for a product on a shopping platform, e.g. Amazon, and opens a product site, alocalo’s search algorithm identifies the displayed product and suggests local retailers who provide the searched article. Within less than 1s the end user gets the recommendation for the trader together with the local shop’s name, distance to the shop, address & contact data. The plug-in shows the availability of the searched product & end users are directed to the retailer’s web shop to order online (guaranteed delivery next day) or buy it locally.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-EIC-ACC-BF - HORIZON EIC Accelerator Blended Finance

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-EIC-2022-ACCELERATOR-01

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Coordinator

ALOCALO GMBH
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 2 220 750,00
Address
EISENBAHNSTRASSE 28
66299 Friedrichsthal
Germany

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Saarland Saarland Regionalverband Saarbrücken
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 3 172 500,00
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