Skip to main content

Business Models for User Centred Products

Objective

Recent research results by one of the partners have shown that human beings display unique behaviour (visual strategy), in the way they look at objects. Thus it has been (2006) possible to create spectacles with Progressive Addition lenses which were personalized to a subject’s visual strategy, finding that they dimensionally improved overall user experience, practically eliminating the spectacle-adaptation period and giving birth to new business models. The aim of our project is to research and define optimum Business Models by applying a systematic and generic analysis approach (Added Value Stack) to examine current and new business models by examining their margin buffers, sustainability, scalability and risks with the aid of available software modelling tools, and Software Simulators. The objectives of the project are: * To identify and evaluate systematically potential business models with focus on personalisation of spectacles (lenses and frames). * To render this business modelling approach applicable generically to other related visual systems markets and also applicable to other industries and products/services. * To assess the risks and provide remedy strategies associated with the impact of potential spreads of the fundamental parameters of the model in a projected product-lifecycle. * To further develop and/or improve corresponding technologies enabling the practical validation and future implementation of the recommended business model. * To validate in practice at least one recommended business model through a demonstrator prototype. Deliverables of the project will be various researched business model(s) and the tested prototype of at least one model. That prototype demonstrator will consist of networked SMEs implementing and testing in practice the roles and processes defined by the model. From a socio-economic viewpoint, it will impact around 1,3 million citizens in Europe with an annual market size of 2.000M€ and growth of 4%/year

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /social sciences/economics and business/business and management/business model
  • /natural sciences/computer and information sciences/software
  • /social sciences/sociology/demography/fertility
  • /social sciences/economics and business
  • /social sciences/other social sciences/social sciences interdisciplinary/sustainable development

Call for proposal

FP7-NMP-2007-SME-1
See other projects for this call

Funding Scheme

CP-TP - Collaborative Project targeted to a special group (such as SMEs)

Coordinator

FUNDACIO PRIVADA ASCAMM
Address
Avenida Universitat Autonoma , Parc Tecnologic Del Valles 23
08290 Cerdanyola Del Valles
Spain
Activity type
Research Organisations
EU contribution
€ 499 700
Administrative Contact
Fernando Porcel (Mr.)

Participants (14)

INDO LENS GROUP S.L

Participation ended

Spain
EU contribution
€ 664 217,02
Address
Av.alcalde Barnils 72
08174 Sant Cugat Del Vallés
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Isabel Jiménez (Ms.)
BRAECIS BVBA
Belgium
EU contribution
€ 529 208,36
Address
Theo Tutsstraat 12
2530 Boechout
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Johan Braet (Dr.)
EOS GMBH ELECTRO OPTICAL SYSTEMS
Germany
EU contribution
€ 408 690
Address
Robert Stirling Ring 1
82152 Krailling
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Jörg Lenz (Mr.)
INSTITUTO DE BIOMECANICA DE VALENCIA
Spain
EU contribution
€ 691 428
Address
Camino De Vera Edificio 9C Universidad Politecnica De Valencia
46022 Valencia
Activity type
Research Organisations
Administrative Contact
Cristina García (Ms.)
KNOWLEDGE INTEGRATION LTD
United Kingdom
EU contribution
€ 201 520
Address
Paradise Street 35
S3 8PZ Sheffield
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Neil Smith (Mr.)
ALCOM PROIZVODNJA IN TRGOVINA DOO
Slovenia
EU contribution
€ 119 570
Address
Partizanska Cesta 26
4000 Kranj
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Dejan Aljancic (Mr.)
PLASTIASITE SA
Spain
EU contribution
€ 190 500
Address
Ceramistes 2 Parc Tecnologic Del Valles
08290 Cerdanyola Del Valles
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Doris Sanchez (Ms.)
SATISLOH PHOTONICS AG
Switzerland
EU contribution
€ 770 625
Address
Neugasse 10
8810 Horgen
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Frank Breme (Dr.)
TIPHERET SARL
France
EU contribution
€ 248 526
Address
Rue Des Glieres 2
74000 Annecy
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Claude Guerin (Mr.)
UNIVERSITEIT ANTWERPEN
Belgium
EU contribution
€ 181 465
Address
Prinsstraat 13
2000 Antwerpen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Anne Adams (Ms.)
XENNIA TECHNOLOGY LIMITED
United Kingdom
EU contribution
€ 462 968
Address
Works Road Monroe House
SG6 1LN Letchworth
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Nicholas Balon (Mr.)
OPTICA PITA LDA
Portugal
EU contribution
€ 54 888
Address
Rua Augusto Cardoso 64
2900 255 Setubal
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Brigida Almeida (Ms.)
INDUSTRIAS DE OPTICA SA

Participation ended

Spain
EU contribution
€ 276 420
Address
Avenida Alcalde Barnils 72
08174 Sant Cugat Del Valles
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Juan Carlos Dürsteler (Dr.)
SEDOSA PORTUGAL-SOCIEDADE DE OPTICA S.A.
Portugal
EU contribution
€ 84 163,62
Address
Rua D Antonio Correia Da Sa B C /Centro Empresarial Ral Ii 82
2715774 Sintra
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Carmen Mendes (Ms.)