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Interventions to Promote Healthy Eating Habits: Evaluation and Recommendations

Objective

Obesity has been estimated to cost the EU some €70 annually through health care costs and lost productivity, and additionally over-consumption of salt, sugar and saturated fats and under-consumption of fruit and vegetables cause almost 70,000 premature deaths annually in the UK alone. Member States have initiated a variety of policy interventions to encourage healthy eating including prohibitions on advertising certain foods to children, promotion of fruit and vegetable consumption, nutrition labelling, dialogue with food industry to improve food product composition and regulation of school meals and public sector canteens to ensure healthy food offerings. Rarely have these been evaluated in a systematic manner. The EATWELL project will gather benchmark data on healthy eating interventions in Member States and review existing evaluations of the effectiveness of interventions using a 3 stage procedure: 1. The impact of the intervention on consumer attitudes, consumer behaviour and diets; 2. The impact of the change in diets on obesity and health; 3. The value attached by society to these changes, measured in life years gained, cost savings and QALYs. Where evaluations have been inadequate EATWELL will gather secondary data and analyse them using models mainly from the psychology and economics disciplines. Particular attention will be paid to lessons that can be learned from the private sector that are transferable to the healthy eating campaigns in the public sector. Through consumer surveys and workshops with other stakeholders, EATWELL will assess the acceptability of the range of potential interventions. Armed with scientific quantitative evaluations of policy interventions and their acceptability to stakeholders, EATWELL will recommend most appropriate interventions for Member States and the EU, provide a one-stop guide to methods and measures in intervention evaluation, and outline data collection priorities for the future.

Field of science

  • /agricultural sciences/agriculture, forestry, and fisheries/agriculture/horticulture/fruit growing
  • /medical and health sciences/health sciences/nutrition
  • /agricultural sciences/agriculture, forestry, and fisheries/agriculture/horticulture/vegetable growing

Call for proposal

FP7-KBBE-2008-2B
See other projects for this call

Funding Scheme

CP-FP - Small or medium-scale focused research project
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Coordinator

THE UNIVERSITY OF READING
Address
Whiteknights Campus Whiteknights House
RG6 6AH Reading
United Kingdom
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 632 614
Administrative Contact
Liz Stansfield (Ms.)

Participants (9)

AARHUS UNIVERSITET
Denmark
EU contribution
€ 360 531
Address
Nordre Ringgade 1
8000 Aarhus C
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Klaus Grunert (Prof.)
ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA
Italy
EU contribution
€ 301 594
Address
Via Zamboni 33
40126 Bologna
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Mario Mazzocchi (Dr.)
UNIVERSITEIT GENT
Belgium
EU contribution
€ 395 320
Address
Sint Pietersnieuwstraat 25
9000 Gent
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Nathalie Vandepitte (Ms.)
ISTITUTO NAZIONALE DI RICERCA PER GLI ALIMENTI E LA NUTRIZIONE
Italy
EU contribution
€ 150 520
Address
Via Ardeatina, 546
00178 Roma
Activity type
Research Organisations
Administrative Contact
Cinzia Santarelli (Ms.)
UNIWERSYTET JAGIELLONSKI
Poland
EU contribution
€ 176 650
Address
Ul. Golebia 24
31 007 Krakow
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Marcin Jedrychowski (Mr.)
KRAFT FOODS R&D, INC
United States
Address
Three Lakes Drive
60093 Northfield
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Thomas Hatzold (Dr.)
EUROPEAN FOOD INFORMATION COUNCIL
Belgium
EU contribution
€ 394 543
Address
Rue Des Deux Eglises 14
1000 Bruxelles
Activity type
Other
Administrative Contact
Laura Fernandez Celemin (Dr.)
EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES SCRL
Belgium
EU contribution
€ 50 887
Address
Boulevard Brand Whitlock 152
1200 Bruxelles
Activity type
Other
Administrative Contact
Florence Chalot (Ms.)
SCHOOL OF ORIENTAL AND AFRICAN STUDIES ROYAL CHARTER
United Kingdom
EU contribution
€ 49 193
Address
Thornhaugh Street Russel Square
WC1H OXG London
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Kathryn Oatey (Ms.)