Objective
The project is addressing a service consisting of two parts:
- a marketing strategy to help small and medium travel agent enterprises to efficiently communicate with potential suppliers (such as tour operators), consumers (i.e. travellers) and other travel agents across Europe, and
- the appropriate linguistic IT tools to help them follow this strategy. These state-of-the-art tools will utilise multimedia and network technology.
The project is addressing as a user of the service a representative Greek travel agent involved for years in the cross-border tourist market. The company has a business plan of expanding its business in countries where the language spoken is other than the in-house but facing difficulties because of the different language and cultural background. In order to assist in the gathering of the gathering of authentic user needs and in the validation and dissemination of the results the project is sponsored by the Panhellenic Federation of Tourist Enterprises.
The proposed service will help the user to develop and use an efficient marketing strategy in order to communicate with potential suppliers such as tour operators, consumers, such as travellers and other travel agents across Europe and world-wide. Because of the great amount of travel agents across Europe (more of 80,000), a modest estimation shows that the above strategy will help the travel agent to increase the potential suppliers and customers at least by 30% in a period of 2-3 years.
The service will utilise state-of-the-art linguistic tools such as Translation-Aid Tools, Automatic Term Recognition, of Multilingual Texts as well as World Wide Web and Multimedia Technology. Multilingual advertising and promoting material on Web, CD ROM and paper, electronic and script multilingual document templates for the exchange of specific information and linguistic reference lexicons based on existing of tourist marketing terminology will be produced.
Fields of science (EuroSciVoc)
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Funding Scheme
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
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Coordinator
11633 ATHENS
Greece
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.