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AN OPEN LINKED DATA PLATFORM FOR SEMANTICALLY-INTERCONNECTING ONLINE, SOCIAL MEDIA LEVERAGING THE CORPORATE BRAND AND MARKET SECTOR REPUTATION ANALYSIS AND RESPONSE OPTIMIZATION SERVICES

Objective

The vision of the proposed Linked2Media project is to tap into the vast user-generated content and interpret information posted on blogs, social networks and social media in Europe and beyond, ensuring that the European Commercial and Industrial SMEs will have homogenized access to the globally available online, social media information and data resources needed to perform, on their own, corporate brand reputation management and market sector repute analysis. In this way, the Linked2Media initiative facilitates European SMEs to listen to customers, prospects and social media, but, more importantly, to identify trends and gain insights to improve their overall marketing strategy and return of investment.
The 36-month Linked2Media project will result, through its deliverables (both reports and prototypes), in:
R1. the open, generic Linked2Media Framework and Conceptual Architecture (WP2);
R2. the innovative Linked2Media Platform (WP7).
R3. highly sophisticated Brand Reputation Management and Marketing Strategy (WP3);
R4. the Linked2Media Semantic Model (WP2);
P5. the Linked2Media Business Demonstrator (WP8);
R6. the Linked2Media Roadmap and Handbook;
R7. Wide‐scale dissemination and exploitation of the project results to the European commercial, retail and industrial SMEs through the formulation of a multinational consortium with direct and indirect presence in the Enlarged Europe.
Led by the Association of Turkish Travel Agencies (TURSAB), the Linked2Media consortium comprises of SMEs Associations, SMEs and RTD performers from seven (7) EU member states and associated countries, i.e. Turkey, Spain, Italy, Greece, Romania, Bulgaria and Ireland.

Field of science

  • /social sciences/economics and business/business and management/commerce

Call for proposal

FP7-SME-2011
See other projects for this call

Funding Scheme

BSG-SME-AG - Research for SME associations/groupings

Coordinator

TURKIYE SEYAHAT ACENTALARI BIRLIGI
Address
Asik Kerem Sokak 42 Besiktas
34349 Istanbul
Turkey
Activity type
Other
EU contribution
€ 469 200
Administrative Contact
Leyla Arsan (Ms.)

Participants (14)

YAPAYZEKI YAZILIM BILISIM ORGANIZASYON INTERNET DANISMANLIK PAZARLAMA REKLAM SANAYI VE TICARET LIMITED SIRKETI

Participation ended

Turkey
EU contribution
€ 4 103,36
Address
Sinanpasa Kopru Sk. Celik 10 / D70
34353 Istanbul
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Gani Simsek (Mr.)
SDRUZHENIE BULGARSKA TARGOVSKO-PROMISHLENA PALATA
Bulgaria
EU contribution
€ 180 200
Address
Ul. Iskar 9
1058 Sofia
Activity type
Other
Administrative Contact
Mariana Tancheva (Ms.)
ASOCIACION PARA LA PROMOCION, INVESTIGACION, DESARROLLO E INNOVACION TECNOLOGICA DE LA INDUSTRIA DEL CALZADO Y CONEXAS DE LA RIOJA
Spain
EU contribution
€ 1 093 627,41
Address
Pol. Ind. El Raposal - Calle Raposal 65
26580 Arnedo
Activity type
Research Organisations
Administrative Contact
Alfonso Ruiz (Mr.)
SYNDESMOS ELLINIKON VIOMICHANION TROFIMON SOMATEIO
Greece
EU contribution
€ 233 100
Address
Acias Sophia Street 21
154 51 Athina
Activity type
Other
Administrative Contact
Vasso Papadimitriou (Ms.)
UNIUNEA GENERALA A INDUSTRIASILOR DIN ROMANIA ASOCIATIEI

Participation ended

Romania
Address
Cristian Popisteanu Str 2-4 Sec 1
010024 Bucuresti
Activity type
Other
Administrative Contact
Radu Godeanu (Mr.)
NATIONAL UNIVERSITY OF IRELAND GALWAY
Ireland
EU contribution
€ 19 000
Address
University Road
H91 Galway
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Mari Vahey (Ms.)
CYBION SRL
Italy
EU contribution
€ 16 000
Address
Via Della Scrofa 117
00186 Roma
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Angelici Gianluca (Mr.)
GIOUMPITEK MELETI SCHEDIASMOS YLOPOIISI KAI POLISI ERGON PLIROFORIKIS ETAIREIA PERIORISMENIS EFTHYNIS
Greece
EU contribution
€ 12 600
Address
Mithridatou 36-38
11632 Athina
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Dimitris Alexandrou (Mr.)
BOTEGO BILGI TEKNOLOJILERI A.S.
Turkey
EU contribution
€ 5 896,64
Address
Ytu Davutpasa Kampusu Teknopark C1 Blok D 108 Esenler
Istanbul
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Ekim Nazım Kaya (Mr.)
ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS
Greece
EU contribution
€ 11 800
Address
Charilaou Thermi Road 6 Km
57001 Thermi Thessaloniki
Activity type
Research Organisations
Administrative Contact
Athanasios Konstandopoulos (Prof.)
Calzados Nuevo Milenio, S.L.
Spain
EU contribution
€ 45 000
Address
Pol. Indus. Tejerías. C/los Huertos S/n
26500 Calahorra
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Alfonso Ruiz (Mr.)
EXPERT MULTISERVICES IMPEX SRL
Romania
EU contribution
€ 30 000
Address
Aleea Av Gheorghe Stilpeanu 6
011482 Bucuresti
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Dan Tudorache (Mr.)
ICARIO SRL
Italy
EU contribution
€ 45 000
Address
Viale Di Villa Massimo 37
00161 Roma
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Tremiti Simone (Mr.)
ALEMANY SALUDES ASOCIADOS SL

Participation ended

Spain
EU contribution
€ 50 972,59
Address
Av Alfonso El Sabio 9
03002 Alicante
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Santa De Ollala Juan Martin (Mr.)