Objective The objective of the CONNECT4ACTION project is to improve communication between consumers, consumer scientists, food technology developers, and other key players in the food technology development and commercialisation process. Focusing on communication and knowledge exchange between food technologists and consumer scientists, the results of the CONNECT4ACTION project will contribute to improvement of the multidisciplinary dialogue and to increase consumer acceptance of new food products, thereby lower the failure rate of new (food) technologies in Europe. A large group of stakeholders (food scientists and technologists from companies, universities and research institutes, together with consumer scientists, ethical experts, representatives of science media/journalist, and consumers) will be connected with the project and each other via the online CONNECT4ACTION community. This online community strengthens the project with input and feedback during various stages and serves as showcase of improved communication. Based on effective communication strategies identified in the relevant literatures and, subsequently, opinions of experts based on their daily practices and experiences, this project will deliver an improved communication framework, accompanied by tools and training materials that enable food technology developers and other key players to step-by-step improve their food technology development processes. This FP7 experienced consortium, consisting of a broad, multidisciplinary network of key players that are involved in food technology development and commercialisation, has the expertise and experience from the field to disseminate and successfully implement innovative communication strategies into daily life activities. Dissemination of project outcomes receives great attention, even after the project is finished. Finally, the networking effort of CONNECT4ACTION will result in a strengthened European cooperation between public and private stakeholders. Fields of science engineering and technologyother engineering and technologiesfood technologysocial sciencesmedia and communicationsjournalism Programme(s) FP7-KBBE - Specific Programme "Cooperation": Food, Agriculture and Biotechnology Topic(s) KBBE.2011.2.1-01 - Strategies for improving communication between social and consumer scientists, food technology developers and consumers Call for proposal FP7-KBBE-2011-5 See other projects for this call Funding Scheme CSA-SA - Support actions Coordinator STICHTING WAGENINGEN RESEARCH Address Droevendaalsesteeg 4 6708 PB Wageningen Netherlands See on map Activity type Research Organisations projects.administrative_contact Karin Zimmermann (Mrs.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution € 146 575,00 Participants (10) Sort alphabetically Sort by EU Contribution Expand all Collapse all WAGENINGEN UNIVERSITY Netherlands EU contribution € 97 703,00 Address Droevendaalsesteeg 4 6708 PB Wageningen See on map Activity type Higher or Secondary Education Establishments projects.administrative_contact Hans Van Trijp (Prof.) Links Contact the organisation Opens in new window Website Opens in new window INSTITUT NATIONAL DE RECHERCHE POUR L'AGRICULTURE, L'ALIMENTATION ET L'ENVIRONNEMENT France EU contribution € 6 684,00 Address 147 rue de l'universite 75007 Paris cedex 07 See on map Activity type Research Organisations projects.administrative_contact Gilles Trystram (Prof.) Links Contact the organisation Opens in new window Website Opens in new window ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA Italy EU contribution € 79 130,00 Address Via zamboni 33 40126 Bologna See on map Activity type Higher or Secondary Education Establishments projects.administrative_contact Susi Poli (Dr.) Links Contact the organisation Opens in new window Website Opens in new window AARHUS UNIVERSITET Denmark EU contribution € 152 221,00 Address Nordre ringgade 1 8000 Aarhus c See on map Activity type Higher or Secondary Education Establishments projects.administrative_contact Charlotte Rosholm (Ms.) Links Contact the organisation Opens in new window Website Opens in new window EUROPEAN FOOD INFORMATION COUNCIL Belgium EU contribution € 228 797,00 Address Rue des deux eglises 14 1000 Bruxelles See on map Activity type Other projects.administrative_contact Robert Fitzhenry (Dr.) Links Contact the organisation Opens in new window Website Opens in new window STICHTING EFFOST Netherlands EU contribution € 102 024,00 Address Agro business park 82 6708 PW Wageningen See on map Activity type Research Organisations projects.administrative_contact Brian Mckenna (Prof.) Links Contact the organisation Opens in new window Website Opens in new window NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO Netherlands EU contribution € 44 030,00 Address Anna van buerenplein 1 2595 DA Den haag See on map Activity type Research Organisations projects.administrative_contact Niels B. Lucas Luijckx (Dr.) Links Contact the organisation Opens in new window Website Opens in new window ICC-INTERNATIONAL ASSOCIATION FOR CEREAL SCIENCE AND TECHNOLOGY Austria EU contribution € 28 548,00 Address Stubenring 12 1010 Wien See on map Activity type Research Organisations projects.administrative_contact Roland Ernest Poms (Dr.) Links Contact the organisation Opens in new window Website Opens in new window UNIVERSITY OF NEWCASTLE UPON TYNE GB EU contribution € 106 946,00 Address Kings gate NE1 7RU Newcastle upon tyne See on map Activity type Higher or Secondary Education Establishments projects.administrative_contact Lynn Frewer (Prof.) Links Contact the organisation Opens in new window Website Opens in new window EIDGENOESSISCHES DEPARTEMENT FUER WIRTSCHAFT, BILDUNG UND FORSCHUNG Participation ended Switzerland EU contribution € 1 553,00 Address Bundeshaus ost 3003 Bern See on map Activity type Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments) projects.administrative_contact Christine Brugger (Mrs.) Links Contact the organisation Opens in new window
