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Strategies for improving communication between social and consumer
scientists, food technology developers and consumers

Cel

The objective of the CONNECT4ACTION project is to improve communication between consumers, consumer scientists, food technology developers, and other key players in the food technology development and commercialisation process. Focusing on communication and knowledge exchange between food technologists and consumer scientists, the results of the CONNECT4ACTION project will contribute to improvement of the multidisciplinary dialogue and to increase consumer acceptance of new food products, thereby lower the failure rate of new (food) technologies in Europe. A large group of stakeholders (food scientists and technologists from companies, universities and research institutes, together with consumer scientists, ethical experts, representatives of science media/journalist, and consumers) will be connected with the project and each other via the online CONNECT4ACTION community. This online community strengthens the project with input and feedback during various stages and serves as showcase of improved communication. Based on effective communication strategies identified in the relevant literatures and, subsequently, opinions of experts based on their daily practices and experiences, this project will deliver an improved communication framework, accompanied by tools and training materials that enable food technology developers and other key players to step-by-step improve their food technology development processes. This FP7 experienced consortium, consisting of a broad, multidisciplinary network of key players that are involved in food technology development and commercialisation, has the expertise and experience from the field to disseminate and successfully implement innovative communication strategies into daily life activities. Dissemination of project outcomes receives great attention, even after the project is finished. Finally, the networking effort of CONNECT4ACTION will result in a strengthened European cooperation between public and private stakeholders.

Zaproszenie do składania wniosków

FP7-KBBE-2011-5
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System finansowania

CSA-SA - Support actions

Koordynator

STICHTING WAGENINGEN RESEARCH
Adres
Droevendaalsesteeg 4
6708 PB Wageningen
Niderlandy

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Rodzaj działalności
Research Organisations
Kontakt administracyjny
Karin Zimmermann (Mrs.)
Wkład UE
€ 146 575

Uczestnicy (10)

WAGENINGEN UNIVERSITY
Niderlandy
Wkład UE
€ 97 703
Adres
Droevendaalsesteeg 4
6708 PB Wageningen

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Rodzaj działalności
Higher or Secondary Education Establishments
Kontakt administracyjny
Hans Van Trijp (Prof.)
INSTITUT NATIONAL DE RECHERCHE POUR L'AGRICULTURE, L'ALIMENTATION ET L'ENVIRONNEMENT
Francja
Wkład UE
€ 6 684
Adres
147 Rue De L'universite
75007 Paris Cedex 07

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Rodzaj działalności
Research Organisations
Kontakt administracyjny
Gilles Trystram (Prof.)
ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA
Włochy
Wkład UE
€ 79 130
Adres
Via Zamboni 33
40126 Bologna

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Rodzaj działalności
Higher or Secondary Education Establishments
Kontakt administracyjny
Susi Poli (Dr.)
AARHUS UNIVERSITET
Dania
Wkład UE
€ 152 221
Adres
Nordre Ringgade 1
8000 Aarhus C

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Rodzaj działalności
Higher or Secondary Education Establishments
Kontakt administracyjny
Charlotte Rosholm (Ms.)
EUROPEAN FOOD INFORMATION COUNCIL
Belgia
Wkład UE
€ 228 797
Adres
Rue Des Deux Eglises 14
1000 Bruxelles

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Rodzaj działalności
Other
Kontakt administracyjny
Robert Fitzhenry (Dr.)
STICHTING EFFOST
Niderlandy
Wkład UE
€ 102 024
Adres
Agro Business Park 82
6708 PW Wageningen

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Rodzaj działalności
Research Organisations
Kontakt administracyjny
Brian Mckenna (Prof.)
NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO
Niderlandy
Wkład UE
€ 44 030
Adres
Anna Van Buerenplein 1
2595 DA Den Haag

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Rodzaj działalności
Research Organisations
Kontakt administracyjny
Niels B. Lucas Luijckx (Dr.)
ICC-INTERNATIONAL ASSOCIATION FOR CEREAL SCIENCE AND TECHNOLOGY
Austria
Wkład UE
€ 28 548
Adres
Stubenring 12
1010 Wien

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Rodzaj działalności
Research Organisations
Kontakt administracyjny
Roland Ernest Poms (Dr.)
UNIVERSITY OF NEWCASTLE UPON TYNE
United Kingdom
Wkład UE
€ 106 946
Adres
Kings Gate
NE1 7RU Newcastle Upon Tyne

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Rodzaj działalności
Higher or Secondary Education Establishments
Kontakt administracyjny
Lynn Frewer (Prof.)
EIDGENOESSISCHES DEPARTEMENT FUER WIRTSCHAFT, BILDUNG UND FORSCHUNG

Zakończenie uczestnictwa

Szwajcaria
Wkład UE
€ 1 553
Adres
Bundeshaus Ost
3003 Bern
Rodzaj działalności
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Kontakt administracyjny
Christine Brugger (Mrs.)