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Fighting against obesity in Europe”: The role of health related-claim labels in food products

Objective

The aim of this project is to investigate whether and how health-related claim labels in food products lead consumers to choose healthier food diet and therefore, nutritional and health labeling could be considered a valid tool to fight against obesity in Europe taken into account also consumers’ personal characteristics (socio-demographic, economic, nutritional and health status etc) and psychological and emotional factors. Therefore, different aspects will be investigated using a multidisciplinary approach: 1) The prevalence of the health-related claims labels in the food market; 2) The consumers’ understanding, use, perception and attitudes towards health-related claim labels; 3) How health-related claim labels in food products lead consumers to choose healthier food diet and, therefore, these claim labels potentially help to reduce obesity prevalence in Europe; and 4) The consumers’ preferences for health-related claim labels and the role of economics, social, psychological and emotional factors. The current work seeks to contribute to this cross-disciplinary stream by further examining food carrying on health-related claims as symbols perceived by European society, focusing on consumers´ emotions, and psychological and behavioural aspects, by using concepts of economics, behavioural economics and social psychology and by the implementation of focus groups, interview experts and field experiments

Call for proposal

FP7-PEOPLE-2012-CIG
See other projects for this call

Coordinator

CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON
Address
Avda. Montañana 930
50059 Zaragoza
Spain
Activity type
Research Organisations
EU contribution
€ 100 000
Administrative Contact
Ricardo Sánchez Luengo (Mr.)