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Fighting against obesity in Europe”: The role of health related-claim labels in food products

Obiettivo

The aim of this project is to investigate whether and how health-related claim labels in food products lead consumers to choose healthier food diet and therefore, nutritional and health labeling could be considered a valid tool to fight against obesity in Europe taken into account also consumers’ personal characteristics (socio-demographic, economic, nutritional and health status etc) and psychological and emotional factors. Therefore, different aspects will be investigated using a multidisciplinary approach: 1) The prevalence of the health-related claims labels in the food market; 2) The consumers’ understanding, use, perception and attitudes towards health-related claim labels; 3) How health-related claim labels in food products lead consumers to choose healthier food diet and, therefore, these claim labels potentially help to reduce obesity prevalence in Europe; and 4) The consumers’ preferences for health-related claim labels and the role of economics, social, psychological and emotional factors. The current work seeks to contribute to this cross-disciplinary stream by further examining food carrying on health-related claims as symbols perceived by European society, focusing on consumers´ emotions, and psychological and behavioural aspects, by using concepts of economics, behavioural economics and social psychology and by the implementation of focus groups, interview experts and field experiments

Invito a presentare proposte

FP7-PEOPLE-2012-CIG
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Meccanismo di finanziamento

MC-CIG - Support for training and career development of researcher (CIG)

Coordinatore

CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON
Indirizzo
Avda. Montañana 930
50059 Zaragoza
Spagna
Tipo di attività
Research Organisations
Contributo UE
€ 100 000
Contatto amministrativo
Ricardo Sánchez Luengo (Mr.)