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Content archived on 2024-05-29

Distriibution networks relationship management in industrial SMEs (DRM)

Objective

The strategic objective addressed by DRM is to define a business model to optimise distribution network relationship management and develop the required supporting software application. This objective is achieved in the context of industrial SMEs with complex product design and development that commercialise their products in global markets through distribution networks with diverse levels of integration. For these industrial and export oriented SMEs the management of the relationship with their distribution networks is an strategic issue still not satisfactorily resolved. In order to achieve this strategic objective DRM will develop the business model and support tool for the three major processes involved in the headquarters-distribution network relationship: 1.The product related knowledge flow process. The correct management of technical, marketing and training material, competitors information, and others 2.The sale and commercial process. Plan, share and management of the sales process and more specifically the commercial activity considering the full commercial network 3. The after sales and technical assistance process. Establishment of technical assistance protocols and mechanisms to collectand cross analyse customer complains and incidents Crucial aspects to be guaranteed are: - A bi-directional communication flow and feedback mechanisms. - Security and profiling issues regarding the network topology A better distribution network relationship management improves SMEs competitiveness through: - A more efficient access to (technical) contents. - More efficient, distributed and controlled content deployment. - Improved content quality - Better decision making through an improved control of activities - Enhanced team working In addition to tangible benefits an strategic approach to distribution network relationship management make organisations more agile and better able to adapt to market forces, as distribution networks are their link with their custome

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Call for proposal

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

Cooperative - SMEs-Co-operative research contracts

Coordinator

FUNDACION TEKNIKER
EU contribution
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Address
Avenida Otaola 20
EIBAR
Spain

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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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Participants (11)

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