Objetivo For the first time in history, spending on Internet advertising surpassed newspaper spending, a trend that will increase in the future. The large bulk of this spending was invested in non-traditional social media marketing programmes, involving multiple channels such as Twitter, social networks, blogs and more. Alongside the growth of social networks the birth of a new methodology of analysis: Social Network Analysis. This methodology, based on graph theory and social analysis, is of increasing importance in Marketing 2.0. As online marketing has shifted away from a model based on Click-through rates and impressions and has moved towards a less measurable model – with multiple transmitters of information (tweeters, bloggers, fans, etc.) it is becoming increasingly difficult to measure ROI for these types of marketing actions. The product to be developed during the project will be a SaaS system that will help companies (or their social media agencies) to increase the visibility of their products, services or brands, by means of:1. Maximizing the impact of social media campaignsBased on a previous analysis of the network structure of main social network services (Twitter, blogs and Facebook) and a deep content-based information diffusion analysis, users will learn to:Identify influencers that could help to improve the diffusion of messagesIdentify online communities that best fit their campaign target, and focus the actions on them.Increase engagement with these actions, identifying the factors that improve involvementPredict the social spread of the campaign, enabling the adjustment of the actions according to real performance and contrast with expectations.2. Monitoring social media marketing impactThe aim will be to establish metrics for evaluate the efficiency of an online marketing campaign (ROI), evaluating with relevant indicators (percentage of conversion, increase of new users, etc.) campaign performance. Ámbito científico natural sciencescomputer and information sciencesinternethumanitieshistory and archaeologyhistorynatural sciencesmathematicspure mathematicsdiscrete mathematicsgraph theory Programa(s) FP7-SME - Specific Programme "Capacities": Research for the benefit of SMEs Tema(s) SME-2013-1 - Research for SMEs Convocatoria de propuestas FP7-SME-2013 Consulte otros proyectos de esta convocatoria Régimen de financiación BSG-SME - Research for SMEs Coordinador NTRAM GENERAL S.A. Aportación de la UE € 53 633,37 Dirección CALLE VICTOR PRADERA 45 08940 Cornella De Llobregat Barcelona España Ver en el mapa Región Este Cataluña Barcelona Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Anna Szathmary (Ms.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos Participantes (7) Ordenar alfabéticamente Ordenar por aportación de la UE Ampliar todo Contraer todo MAVEN SEVEN HALOZATKUTATO ZARTKORUEN MUKODO RESZVENYTARSASAG Hungría Aportación de la UE € 202 337,69 Dirección ADY ENDRE UTCA 7 C EP 1 EM 2 82100 VESZPREM Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Peter Ruppert (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos ACCURAT SRL Italia Aportación de la UE € 210 158,19 Dirección VIA BENEDETTO MARCELLO 38 20124 MILANO MI Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Gabriele Rossi (Dr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos OVERENCE SOCIAL COMMERCE SL España Aportación de la UE € 214 353,74 Dirección CALLE BALMES 171 PRINCIPAL PRIMERA 08006 BARCELONA Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Ruth Nieto (Ms.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos NEXT WAVE EUROPE KFT Hungría Aportación de la UE € 218 499,54 Dirección CSABA UTCA 24 A 1122 BUDAPEST Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Brunó Bitter (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos ICON STUDIOS LTD Malta Aportación de la UE € 203 526,74 Dirección 1 MARINA COURT, OFFICE 4, TRIQ GIUSEPPE CALI XBX 1421 TA'XBIEX Ver en el mapa Región Malta Malta Malta Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Ian Castillo (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos CINK SHAKING BUSINESS SL España Aportación de la UE € 28 480,00 Dirección PLACETA DE MONTCADA 3 PRINCIPAL 08003 BARCELONA Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Ruth Nieto (Mrs.) Enlaces Contactar con la organización Opens in new window Coste total Sin datos UNIVERSITE DE NAMUR ASBL Bélgica Aportación de la UE € 8 004,73 Dirección RUE DE BRUXELLES 61 5000 Namur Ver en el mapa Región Région wallonne Prov. Namur Arr. Namur Tipo de actividad Higher or Secondary Education Establishments Contacto administrativo Renaud Lambiotte (Prof.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos
