Work Package 1 – The objective of WP1 is to provide day to day coordination and management of all FoodSMART activities, providing efficient support in terms of financial and human resources and linking the project to the EU Commission. All deliverables have been completed for this WP; the web site is live at www.foodsmartproject.net. A promotional leaflet has been produced to compliment the website. Social media has also been used to maximise public engagement through a twitter account.
The first in a series of short films based on the field research has been developed and posted on the project website.
Work Package 2 –The objective of WP2 is to identify the information valued by consumers to ensure trust of food provision. This will be achieved by a consumer survey performed in 4 EU countries (Denmark, France, Greece and UK), focusing on the actual use (habitual) of “on package information”, and also attitudes, knowledge, values or social norms towards such information when eating out. The study included a first phase with focus group discussions, followed by a quantitative online questionnaire sent to a large sample of the population. Research has found that consumer’s appreciate messages tailored to their own needs, signposting specific values of interest will enable consumers to utilize labels more effectively without being overwhelmed by the abundance of information given. (D2); Milestone one.
Work Package 3 – The objective of WP3 was to identify the key information that can be provided by operators and the challenges it entails. It was also to develop a system for storage and management of that data that syncs both industry and consumer. This is Deliverable 3. A scalable centralized system was designed and delivered to fulfil the needs of industry and consumers. Specifically, an appropriate database schema was developed and implemented in a relational database management system in order to store and manage efficiently industry data, providing nutrition information about dishes, food classification capabilities and storage for user-specific data.
A video demonstrating the device has been uploaded onto FoodSMART social media YouTube channel, the link is provided;
https://www.youtube.com/watch?v=xfcPKIjZV1o&feature=youtu.be&a(s’ouvre dans une nouvelle fenêtre) Work Package 4– The objective of WP4 was to develop a smartphone/tablet human interface. Extensive consumer and industry research has been conducted to fully understand requirements from both perspectives, and a mobile app prototype has been developed and evaluated by SUS. Several user workshops have been conducted where 83% agree that the FoodSMART app would be useful to inform about dishes being offered and in addition liked the full menu functionality and personalisation (D4); Milestone two achieved.
Work Package 5 – The objective of WP5 is to evaluate and validate the application with the end-user in a real-life foodservice situation. Field tests of the app will take place March 2017 in a controlled setting in France, (D5); Milestone three - before full testing in the UK, France, Denmark and Greece by industry in 2017/2018 - (D6 and D7); Milestone four.
Exploitation is now being realised. We have conducted 2 presentations to industry.
