Synthetic nitrogen fixation (Haber-Bosch Process) is one of the most important industrial processes providing ammonia as the feedstock for basically all nitrogen containing compounds, such as fertilizers but also many polymers or pharmaceuticals. In order to circumvent the high energy consumption and low ammonia yields associated with the HBP, we strive to circumvent the ammonia generation step and synthesize N-containing chemicals by direct N2 functionalization at ambient conditions. Catalytic platforms will be developed that split N2 into molecular nitrides and allow for subsequent C–N bond formation. The electron rich transition metal complexes with functional pincer ligands used in this project represent a fundamentally new approach in synthetic N2 fixation. The overall N2 functionalization effort will be broken down into three elementary steps, i.e. N2 splitting, de-/hydrogenation of metal bound N-species, and C–N bond formation. These subprojects are examined individually with a combination of modern synthetic, physical inorganic, and computational methods. These results will finally enable the rational design of homogeneous catalysts for direct nitrogen transfer from N2 into organic products. Besides this primary goal, secondary objectives are to make important contributions to related topics, such as C–N coupling by nitrenoid transfer or the use of nitrogen compounds, especially ammonia, as chemical fuels in energy storage schemes.