3D printing is of great interest to mega-brands. It frees product/character designers from the constraints of traditional manufacturing, addresses supply chain issues with volume/location flexibility, and offers ability for customer-driven brand augmentation and customization on an unprecedented level. However, the last barrier to widespread adoption are fears over counterfeiting. Unlike traditional manufacturing, where counterfeiting requires complex tooling, counterfeiting a 3D printed product simply requires access to the 3D data file. That data could be used to make products indistinguishable from authentic originals. Counterfeiting and supply chain vulnerabilities has a global impact of US$1.7Trillion and costs US mega-brand license owners $250bn annually.
The Ownerchip® DRMB platform provides the infrastructure, language and environment necessary to democratize globally distributed networks of 3D printers. Operating an encrypted T3DSecure® cloud service, Ownerchip® DRMB presents the ability to control, authenticate and verify the provenance of 3D printed products for end-to-end B2B and mass market B2C transactions. OwnerChip® will function as a brokerage service connecting world-renowned brand owners to mass consumers either online or at location-based venues (e.g. retail, sports, theme parks). Ownerchip® converts a standard 3D Print into an intelligent ‘always-on’ 3D Printed consumer touch-point, providing mega-brand license owners with a legitimate brand communication conduit.
OwnerChip® will initially focus on the US$30Bn annual character merchandising segment, of the US$250bn brand licensing market with predicted revenues of €331mn and profits of €129mn within a 5-year timeframe.
