Digital Rights Management Infrastructure For 3D Printed Artifacts

Projektinformationen

Ownerchip

ID Finanzhilfevereinbarung: 651604

DOI

10.3030/651604

Projekt abgeschlossen

EK-Unterschriftsdatum 26 September 2014

Startdatum 1 Oktober 2014

Enddatum 31 März 2015

Finanziert unter

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Gesamtkosten

€ 71 429,00

EU-Beitrag

€ 50 000,00

Koordiniert durch

THINGS3D LIMITED
United Kingdom

Periodic Reporting for period 1 - Ownerchip (Digital Rights Management Infrastructure For 3D Printed Artifacts)

Berichtszeitraum: 2014-10-01 bis 2015-03-31

Zusammenfassung vom Kontext und den Gesamtzielen des Projekts

3D printing is of great interest to mega-brands. It frees product/character designers from the constraints of traditional manufacturing, addresses supply chain issues with volume/location flexibility, and offers ability for customer-driven brand augmentation and customization on an unprecedented level. However, the last barrier to widespread adoption are fears over counterfeiting. Unlike traditional manufacturing, where counterfeiting requires complex tooling, counterfeiting a 3D printed product simply requires access to the 3D data file. That data could be used to make products indistinguishable from authentic originals. Counterfeiting and supply chain vulnerabilities has a global impact of US$1.7Trillion and costs US mega-brand license owners $250bn annually.

The Ownerchip® DRMB platform provides the infrastructure, language and environment necessary to democratize globally distributed networks of 3D printers. Operating an encrypted T3DSecure® cloud service, Ownerchip® DRMB presents the ability to control, authenticate and verify the provenance of 3D printed products for end-to-end B2B and mass market B2C transactions. OwnerChip® will function as a brokerage service connecting world-renowned brand owners to mass consumers either online or at location-based venues (e.g. retail, sports, theme parks). Ownerchip® converts a standard 3D Print into an intelligent ‘always-on’ 3D Printed consumer touch-point, providing mega-brand license owners with a legitimate brand communication conduit.

OwnerChip® will initially focus on the US$30Bn annual character merchandising segment, of the US$250bn brand licensing market with predicted revenues of €331mn and profits of €129mn within a 5-year timeframe.

Arbeit, die ab Beginn des Projekts bis zum Ende des durch den Bericht erfassten Berichtszeitraums geleistet wurde, und die wichtigsten bis dahin erzielten Ergebnisse

Within the Phase I project the following work was undertaken:

• Preparation of a robust business plan for Things3D for the commercialization, launch and expansion of the Digital Rights Management platform which includes a PDS Product Design Specification and Potential supply chain partners.

• Sign contracts with a number of commercial partners to enable manufacture and market penetration.

• Identification of appropriate anti-counterfeiting technologies.

• A review of Intellectual Property Protection including Things3D current patents and identification and preparation of any further protection needed to completely protect the system.

• Construct a draft work plan to deliver the authentication technology and other elements of the DRMB system during stage 2 of the project.

• Create social media messaging.

Results achieved to date:

• Robust business plan created at stage 1 that will be revised throughout stage 2 of the project, including a plan for the acquisition of further funding to commercialize and scale up the platform to full industrial readiness.

• Signed contracts in place with high profile commercial partners.

• 3 anti-counterfeiting technologies identified and investigated for later development at Phase II.

• Several national patents in place and global PCT applications instigated.

• Draft work plan to deliver the authentication technology and other elements of the system during stage 2 of the project has been developed

• Social media messaging created on Facebook and Youtube.

Fortschritte, die über den aktuellen Stand der Technik hinausgehen und voraussichtliche potenzielle Auswirkungen (einschließlich der bis dato erzielten sozioökonomischen Auswirkungen und weiter gefassten gesellschaftlichen Auswirkungen des Projekts)

The final results of the Action are defined as:

• A business plan for Things3D for the commercialization, launch and expansion of the OwnerChip® Digital Rights Management platform. 
• Expansion and rollout of core technology stack based on Product Design Specification.
• Vey strong patent portfolio through the identification and preparation of further protection needed to completely protect the DRMB platform.
• Execution of the Business Plan for the commercialization, launch and expansion of the DRMB platform.

The final impacts of the Action are defined as:

• Ownerchip represents a genuine global business opportunity of European origin.
• The project will deliver profitability and rapid growth to Things3D directly.
• The project will deliver profitability and rapid growth and benefits to a number of 3D printing bureaus, many of which are SMEs.
• We aim to achieve 5% penetration of the character merchandising segment, worth €500Mn in terms of revenue.
• €150 Mn Euros of additional revenue into the 3D printing industry which can be equated to around 1,000 new jobs.

things3d-collectibles-08-04-2015.png