Synchronization of sucking, swallowing and breathing is vital for the feeding and hence well-being of newborns. Most of the term infants which born after the regular gestation period have coordinated sucking-swallowing patterns whereas these abilities are underdeveloped in preterm infants. The lack of development of effective feeding in premature infants can cause serious complications such as accidental deposits of food in the respiratory tract and the lungs, respiratory illnesses related problems like brain hypoxia, infections, respiratory arrest and even death. Further, this can also cause preterm infants get tired very quickly during feeding and thus impact their growth negatively. Our product detects and analyzes the feeding maturity of preterm infants in an objective manner, by analyzing the patterns captured from non-invasive sensors. During this action, a thorough analysis of our product and our business is completed. Furthermore, a detailed commercialization plan is set forth including also the operating plan. Finally, risk associated with different aspects of the business plan are assessed and contingency actions are determined.