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PiggyBaggy – the Uber of parcel delivery

Objective

PiggyBaggy is a crowdsourced logistics service allowing, for example, someone shopping in a hypermarket to also safely and easily deliver groceries to his neighbors and get paid for it. It is an efficient, sustainable and affordable transport alternative for home deliveries from retail stores and parcel pick-up points.
Compared to the crowdsourced taxi service Uber, PiggyBaggy is:
1. Used for parcel deliveries instead of people transport
2. Parcels are transported by peer consumers instead of semi-professional drivers
3. Parcels are sent by grocery retail and delivery company partners (high volume) instead of consumers
Our partnering with large retailers and delivery companies allows faster growth for both, because we reduce the cost of delivery for consumers below their €4-7 pain threshold (McKinsey). Our IPR strategy supports the competitive advantages and negotiating power. As a result we will achieve net revenues of € 278 million from home deliveries of consumer goods in Europe by 2020 based on Uber’s proven business model (assuming 5% market share and 15% transaction margin).
The service pilot with a public library validated 20x cost savings in home deliveries. A Vice President in Finland’s largest retail chain and a Vice President in the Finnish postal service have agreed on partnerships to pilot the service with their customers.
This project produces a feasibility study and a business plan based on results from test use in real operational environments and negotiations with channel partners: a grocery retailer, a postal company and a public library. The overall project executes this plan by developing the required additional technology and channel partner supported business models, allowing for accelerated roll-out across the European markets.
Coreorient Oy (founded 2011) experts are from Nokia and have 15+ years of experience in challenging R&D projects, including 16 million downloaded mobile applications and key functionality standardized for mobile devices

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Programme(s)

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Topic(s)

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Funding Scheme

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SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

COREORIENT OY
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
HEINJOENPOLKU 3 A 7
02140 Espoo
Finland

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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