Go to market strategy and technology roadmap towards development of a new license product based upon Onomondo's (form. Hello World Mobile) innovative telecommunications software technology

Project Information

SMEphase1

Grant agreement ID: 652574

DOI

10.3030/652574

Project closed

EC signature date 26 January 2015

Start date 1 February 2015

End date 31 July 2015

Funded under

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

ONOMONDO APS
Denmark

Periodic Reporting for period 1 - SMEphase1 (Go to market strategy and technology roadmap towards development of a new license product based upon Onomondo's (form. Hello World Mobile) innovative telecommunications software technology)

Reporting period: 2015-02-01 to 2015-07-31

Summary of the context and overall objectives of the project

This report is the culmination of the work performed during the first half of 2015 to investigate and identify the feasibility of the market potential for a new product; a license software solution of our roaming elimination solution for operators. The title of this SME Instrument Phase 1 project is:

Go to market strategy and technology roadmap towards development of a new license product based upon Hello World Mobile’s innovative telecommunications software technology.

In November 2014 after submission of the project proposal, our company name changed to Onomondo.

Since mid February 2015 Onomondo has performed a long range of tasks in line with the project, and this report will describe the work tasks performed and sum up the findings, and as such functions as a form of overall summary of it all.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

Tasks performed (from the project proposal):

a. Initial market identification.
b. Comprehensive market research towards the identified markets.
c. Initial customer identification.
d. Customer surveys for the identified customer groups to identify technology challenges and product needs.
e. Initial technology compatibility investigation of existing network systems.
f. Technology adaptation analysis to prepare technology roadmap.
g. Business plan writing to describe go to market strategy and technology roadmap towards building a license product.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Conclusion (from the report)

At Onomondo we have spent since mid February 2015 investigating the feasibility of bringing a new product to market; an innovative software product aimed at eliminating roaming between MNO networks in order to benefit the MNO themselves as customers.

On the technical side we have managed to overcome most of the challenges, including developing a completely redesigned solution based upon our existing solution, that answers the obstacles we have come across. Although there will still be many challenges on the technical side, the main challenges moving forward with this business proposal towards the MNOs is of a commercial nature.

As we have shown, in order to continue pursuing this vast financial opportunity while keeping our vision of bridging the gap between telephony across markets intact, we most likely will have to reevaluate and rethink models for partnerships, distribution and possibly even customer segments - and of course further funding.

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