This project aims to develop an unprecedented methodology for amide synthesis, allowing one to access “challenging” representatives. The synthesis of an amide group is paramount to organic chemistry. The amide function is present in many polymers, pharmaceuticals and agrochemicals. The classical, seemingly simple route for its synthesis is based on either acyl chlorides or the in situ activation of a carboxylic acid followed by reaction with amine. However, these methods are not always straightforward, and even simple amides cannot always be accessed efficiently by these means. The focus of this project is on the development of an unprecedented, broadly compatible synthetic method for challenging amides using hindered carboxylic acids and electron deficient amines which can also be sterically hindered. The power of newly developed synthetic methodology can best be demonstrated by its application to challenging targets of industrial importance. To this end, synthesis of the two Active Ingredients involving amide formation is demonstrated.