BIg DAta-driven MARKeting for better competitiveness

Project Information

BIDAMARK

Grant agreement ID: 658789

DOI

10.3030/658789

Project closed

EC signature date 14 April 2015

Start date 1 June 2015

End date 31 May 2017

Funded under

• EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions

Total cost

€ 173 076,00

EU contribution

€ 173 076,00

Coordinated by

UNIVERSITE TOULOUSE 1 CAPITOLE
France

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Publications

Conference proceedings (3)

BIG DATA ANALYTICS USE IN CUSTOMER RELATIONSHIP MANAGEMENT: ANTECEDENTS AND PERFORMANCE IMPLICATIONS

Author(s): Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
Published in: 2016
Publisher: The 24th International Colloquium on Relationship Marketing (ICRM)
DOI: 10.5281/zenodo.823640

BIG DATA-DRIVEN MARKETING: AN ABSTRACT

Author(s): Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
Published in: 2017
Publisher: 2017 AMS Annual Conference
DOI: 10.5281/zenodo.823652

BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE.

Author(s): Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
Published in: 2017
Publisher: 2017 Winter AMA Conference
DOI: 10.5281/zenodo.823648

Other (3)

BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE: THE MODERATING EFFECT OF CHOICE OF BUSINESS STRATEGY

Author(s): Suoniemi, Samppa Zablah, Alex R. Straub, Detmar W. Meyer-Waarden, Lars Munzel, Andreas
Published in: 2017
Publisher: Zenodo
DOI: 10.5281/zenodo.823660

USE OF BIG DATA ANALYTICS FOR CUSTOMER RELATIONSHIP MANAGEMENT: POINT OF PARITY OR SOURCE OF COMPETITIVE ADVANTAGE?

Author(s): Suoniemi, Samppa Meyer-Waarden, Lars Munzel, Andreas Zablah, Alex R. Straub, Detmar W.
Published in: 2017
Publisher: Zenodo
DOI: 10.5281/zenodo.823666

BIDAMARK Project Results: Recommendations for EU Policymakers and Enterprises

Author(s): Suoniemi, Samppa
Published in: 2017
Publisher: Zenodo.org
DOI: 10.5281/zenodo.831718