Publications Conference proceedings (3) BIG DATA ANALYTICS USE IN CUSTOMER RELATIONSHIP MANAGEMENT: ANTECEDENTS AND PERFORMANCE IMPLICATIONS Author(s): Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS Published in: 2016 Publisher: The 24th International Colloquium on Relationship Marketing (ICRM) DOI: 10.5281/zenodo.823640 BIG DATA-DRIVEN MARKETING: AN ABSTRACT Author(s): Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS Published in: 2017 Publisher: 2017 AMS Annual Conference DOI: 10.5281/zenodo.823652 BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE. Author(s): Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS Published in: 2017 Publisher: 2017 Winter AMA Conference DOI: 10.5281/zenodo.823648 Other (3) BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE: THE MODERATING EFFECT OF CHOICE OF BUSINESS STRATEGY Author(s): Suoniemi, Samppa Zablah, Alex R. Straub, Detmar W. Meyer-Waarden, Lars Munzel, Andreas Published in: 2017 Publisher: Zenodo DOI: 10.5281/zenodo.823660 USE OF BIG DATA ANALYTICS FOR CUSTOMER RELATIONSHIP MANAGEMENT: POINT OF PARITY OR SOURCE OF COMPETITIVE ADVANTAGE? Author(s): Suoniemi, Samppa Meyer-Waarden, Lars Munzel, Andreas Zablah, Alex R. Straub, Detmar W. Published in: 2017 Publisher: Zenodo DOI: 10.5281/zenodo.823666 BIDAMARK Project Results: Recommendations for EU Policymakers and Enterprises Author(s): Suoniemi, Samppa Published in: 2017 Publisher: Zenodo.org DOI: 10.5281/zenodo.831718 Searching for OpenAIRE data... There was an error trying to search data from OpenAIRE No results available
