BIg DAta-driven MARKeting for better competitiveness

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Publications

BIG DATA ANALYTICS USE IN CUSTOMER RELATIONSHIP MANAGEMENT: ANTECEDENTS AND PERFORMANCE IMPLICATIONS

Author(s): Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
Published in: 2016
DOI: 10.5281/zenodo.823640

BIG DATA-DRIVEN MARKETING: AN ABSTRACT

BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE.

BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE: THE MODERATING EFFECT OF CHOICE OF BUSINESS STRATEGY

Author(s): Suoniemi, Samppa Zablah, Alex R. Straub, Detmar W. Meyer-Waarden, Lars Munzel, Andreas
Published in: 2017
DOI: 10.5281/zenodo.823660

USE OF BIG DATA ANALYTICS FOR CUSTOMER RELATIONSHIP MANAGEMENT: POINT OF PARITY OR SOURCE OF COMPETITIVE ADVANTAGE?

Author(s): Suoniemi, Samppa Meyer-Waarden, Lars Munzel, Andreas Zablah, Alex R. Straub, Detmar W.
Published in: 2017
DOI: 10.5281/zenodo.823666

BIDAMARK Project Results: Recommendations for EU Policymakers and Enterprises

Author(s): Suoniemi, Samppa
Published in: 2017
DOI: 10.5281/zenodo.831718

Publications

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