BIg DAta-driven MARKeting for better competitiveness

Publicaciones

BIG DATA ANALYTICS USE IN CUSTOMER RELATIONSHIP MANAGEMENT: ANTECEDENTS AND PERFORMANCE IMPLICATIONS

Autores: Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
Publicado en: 2016
Editor: The 24th International Colloquium on Relationship Marketing (ICRM)
DOI: 10.5281/zenodo.823640

BIG DATA-DRIVEN MARKETING: AN ABSTRACT

Autores: Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
Publicado en: 2017
Editor: 2017 AMS Annual Conference
DOI: 10.5281/zenodo.823652

BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE.

Autores: Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
Publicado en: 2017
Editor: 2017 Winter AMA Conference
DOI: 10.5281/zenodo.823648

BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE: THE MODERATING EFFECT OF CHOICE OF BUSINESS STRATEGY

Autores: Suoniemi, Samppa Zablah, Alex R. Straub, Detmar W. Meyer-Waarden, Lars Munzel, Andreas
Publicado en: 2017
Editor: Zenodo
DOI: 10.5281/zenodo.823660

USE OF BIG DATA ANALYTICS FOR CUSTOMER RELATIONSHIP MANAGEMENT: POINT OF PARITY OR SOURCE OF COMPETITIVE ADVANTAGE?

Autores: Suoniemi, Samppa Meyer-Waarden, Lars Munzel, Andreas Zablah, Alex R. Straub, Detmar W.
Publicado en: 2017
Editor: Zenodo
DOI: 10.5281/zenodo.823666

BIDAMARK Project Results: Recommendations for EU Policymakers and Enterprises

Autores: Suoniemi, Samppa
Publicado en: 2017
Editor: Zenodo.org
DOI: 10.5281/zenodo.831718

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