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Bridging the gap: from Individual Behaviour to the Socio-tEchnical MaN

Objective

Developing models of real-world societal scenarios and systems is a key topic in the research agenda of social sciences, but is hindered by the lack of controlled experimentation with large groups of people. IBSEN will provide a breakthrough by building a repertoire of human behaviour in large (1000+ persons) structured groups using controlled experiments. To that end, we will develop a novel setup for large groups of people that will provide an experimental protocol, the necessary software and analytical tools to allow us to deal with thousands of people at the same time. We will apply our setup to specific research questions, focusing on novel phenomenology that may arise in large systems as compared to typical smaller ones, to find the rules that govern human behaviour in those cases, including the influence of social context and individual identity on them. We will assess our approach by building a model of human interaction in groups based on the behavioural rules we have found. The project requires a high-degree of interdisciplinarity; accordingly, the team consists of physicists, economists, social psychologists, and computer scientists. On the other hand, this is a high-risk project, as the experimental design may prove unfeasible for really large systems and extracting meaningful data from the participants’ actions may not be possible. Notwithstanding, encouraging results in some pilot studies run by partners underpin the scientific feasibility of the concept and approach. If successful, researchers will be able to build on our findings to develop a human behaviour simulator, a technology providing a basis for socio-economic simulations that would radically change many fields, from robotics to economics, with technological and societal impacts, including policy-making in socially pressing issues. We will thus lay the foundations to kick start a new way of doing social science for the problems arising in a technologically highly connected society.

Field of science

  • /natural sciences/computer and information sciences/data science/data analysis
  • /natural sciences/computer and information sciences/artificial intelligence
  • /engineering and technology/electrical engineering, electronic engineering, information engineering/electronic engineering/robotics
  • /social sciences/sociology/social issues
  • /natural sciences/computer and information sciences/software/application software/video games
  • /social sciences/economics and business/economics

Call for proposal

H2020-FETOPEN-2014-2015-RIA
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

UNIVERSIDAD CARLOS III DE MADRID
Address
Calle Madrid 126
28903 Getafe (Madrid)
Spain
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 478 178,75

Participants (6)

UNIVERSIDAD DE ZARAGOZA
Spain
EU contribution
€ 350 000
Address
Calle Pedro Cerbuna 12
50009 Zaragoza
Activity type
Higher or Secondary Education Establishments
THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD
United Kingdom
EU contribution
€ 321 298,75
Address
Wellington Square University Offices
OX1 2JD Oxford
Activity type
Higher or Secondary Education Establishments
THE CHANCELLOR MASTERS AND SCHOLARS OF THE UNIVERSITY OF CAMBRIDGE
United Kingdom
EU contribution
€ 338 488,75
Address
Trinity Lane The Old Schools
CB2 1TN Cambridge
Activity type
Higher or Secondary Education Establishments
UNIVERSITEIT VAN AMSTERDAM
Netherlands
EU contribution
€ 400 001
Address
Spui 21
1012WX Amsterdam
Activity type
Higher or Secondary Education Establishments
AALTO KORKEAKOULUSAATIO SR
Finland
EU contribution
€ 386 984
Address
Otakaari 1
02150 Espoo
Activity type
Higher or Secondary Education Establishments
UNIVERSITAT DE VALENCIA
Spain
EU contribution
€ 388 286
Address
Avenida Blasco Ibanez 13
46010 Valencia
Activity type
Higher or Secondary Education Establishments