Five main areas have been covered during Phase I:
1. Market research and primary data: Confirmation of market size, identification of main trends and growth potential, bladder cancer market segmentation, identification of market needs through direct interaction with stakeholders (urologists and laboratory technicians interviews), in-depth analysis of competitive environment (sales, market shares, regulatory and reimbursement status, price points and product positioning), penetration of PCR platforms (types of platform, market size and technology trends), market access study with and analysis of the regulations, health technology assessment (HTA), pricing and reimbursement procedures in key markets.
2. Intellectual property analysis: Performance of freedom-to-operate reports, definition of kit design according to results.
3. Clinical validation study design: constitution of medical advisory board, design a protocol for a clinical validation study, identification of pharmaco-economic variables needed to support cost-effectiveness of the test
4. Strategic Planning: assessment of skills and capabilities of the company, definition of action plan based on coaching session results, market partner networking strategy definition, identification of resources needed to improve the impact of the medium term strategic plan.
5. Business Model and Financial Planning: Market access plan and regulatory path, pricing policy, dissemination plan to raise awareness among urologists, laboratory technicians and patients, financial projections (sales, cash flows, ROI, NPV and break-even point).