Smartphone A new concept in hearing…”: an interactive real-time embedded audio solution that offers a significant/disruptive change in hearing technology and market.

Project Information

Smartphone-ANCIH

Grant agreement ID: 672936

DOI

10.3030/672936

Project closed

EC signature date 14 April 2015

Start date 1 May 2015

End date 31 October 2015

Funded under

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

AURIPLEX LIMITED
United Kingdom

Periodic Reporting for period 1 - Smartphone-ANCIH (Smartphone A new concept in hearing…”: an interactive real-time embedded audio solution that offers a significant/disruptive change in hearing technology and market.)

Reporting period: 2015-05-01 to 2015-10-31

Summary of the context and overall objectives of the project

"Proposal title: Auriplex Smartphone ""A new concept in hearing…” : interactive audio sensor hub solution that offers a significant change in hearing technology and market.

Auriplex has gained substantial experience as result of iEar product (www.auriplex.com) development, Manufacturing and commercialisation. therefore the next generation Smartphone ""A new concept in hearing..."" using interactive audio technology has the potential to disrupt the hearing market.

The Smartphone platform is an excellent example of technology with the potential to enhance the audio experience of individuals with hearing loss whilst blurring the distinction between hearing and consumer technologies. Combined with our innovative audio separation techniques and pioneering wireless technology, it removes the social stigma and provides a significant step change in hearing market accessibility, dispensing and affordability allowing veryone to live fuller normal lives. Auriplex’s Smartphone “A new concept in hearing…” is innovative not only in technology but also in the market reach strategy : the solution would be aimed at a new market that is distinctly different from current hearing aid offerings but at the same time will be choicely familiar and a logical next step with most technology users not only in the hard-of-hearing but also the hearing world. A disruptive innovation everyone will hear about!

Auriplex “GOAL” Objective: To disrupt the hearing market with Auriplex “A new concept in hearing…” solution using highly innovative interactive audio technology with worldwide market potential that offers the following benefits (Unique Selling Points):
1. Substantially improved audio performance in noisy environments (Overcome hearing aids shortcomings with flexibility and instant measureable benefits).
2. Audio/Music interactivity entertainment with personalisation benefits for all consumer users (music entertainment interactivity for all).
3. Easy & Accessible dispending routes (Easy personalisation & diversity of dispending routes at a affordable costs).
"

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"As result of Auriplex Smartphone "" A new concept in hearing..."" using interactive audio technology, three different work packages were performed
WP1- Investigating the Auriplex interactive audio technology integration into Smartphone platform and access the technical challenges that need to be overcome.
WP1 Results achieved: The interactive audio sensor hub ""Module Product"" solution should be independent of Smartphone chip-sets providers and independent of Smartphone operating systems for maximum technical performance.
WP2 - Market research and development of interactive audio technology User Interface (UI)/ User Experience requirements for all applications (Audio & Music)
WP2 Results achieved: The UI/UX development is critical for merging the healthcare and consumer audio/music users benefits and using audio visualisation techniques for enhancing entertainment proposition of Auriplex interactive audio technology.

WP3 - Commercialisation within Healthcare and Smartphone consumer market and exploring the key stakeholders requirements
WP3 Results achieved: Have started business development discussions with leading Smartphone brands/OEMs and healthcare brands in Europe and Asia. Signed confentiality agreement to disclose further information. Making visit to potential interested companies in various markets."

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

"Very simple: Disrupt the worldwide hearing market with Smartphone ""An ew concept in hearing..."" with all the social-economical impact that will create, as 1 out of 7 people suffer from some form of hearing loss."

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