"Proposal title: Auriplex Smartphone ""A new concept in hearing…” : interactive audio sensor hub solution that offers a significant change in hearing technology and market.
Auriplex has gained substantial experience as result of iEar product (www.auriplex.com) development, Manufacturing and commercialisation. therefore the next generation Smartphone ""A new concept in hearing..."" using interactive audio technology has the potential to disrupt the hearing market.
The Smartphone platform is an excellent example of technology with the potential to enhance the audio experience of individuals with hearing loss whilst blurring the distinction between hearing and consumer technologies. Combined with our innovative audio separation techniques and pioneering wireless technology, it removes the social stigma and provides a significant step change in hearing market accessibility, dispensing and affordability allowing veryone to live fuller normal lives. Auriplex’s Smartphone “A new concept in hearing…” is innovative not only in technology but also in the market reach strategy : the solution would be aimed at a new market that is distinctly different from current hearing aid offerings but at the same time will be choicely familiar and a logical next step with most technology users not only in the hard-of-hearing but also the hearing world. A disruptive innovation everyone will hear about!
Auriplex “GOAL” Objective: To disrupt the hearing market with Auriplex “A new concept in hearing…” solution using highly innovative interactive audio technology with worldwide market potential that offers the following benefits (Unique Selling Points):
1. Substantially improved audio performance in noisy environments (Overcome hearing aids shortcomings with flexibility and instant measureable benefits).
2. Audio/Music interactivity entertainment with personalisation benefits for all consumer users (music entertainment interactivity for all).
3. Easy & Accessible dispending routes (Easy personalisation & diversity of dispending routes at a affordable costs).
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