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Mobile Positioning Data as a Source for Aggregated Human Mobility Statistics

Periodic Reporting for period 1 - MOBPOSSTAT (Mobile Positioning Data as a Source for Aggregated Human Mobility Statistics)

Reporting period: 2015-06-01 to 2015-11-30

Positium provides governments globally the technology to analyse mobile location data from mobile network operators. Positium’s vision is to be present and receive mobile location data from operators in at least 8 countries globally by 2018.
This project serves to create the domain-specific product with scalable technology that can be customized easily for countries globally.
The ambition is to find a viable business model that puts emphasis on development and scaling. The result should be a system that allows personnel growth in the areas of R&D, maintenance and sales, while minimising the need for manual workforce for analysis, custom solutions and consultancy.
For the business plan, Positium’s purpose was to determine the domain focus (i.e. market segment), business model for selected domains, geographical scope and resources required for Phase II.
The potential in mobile location data comes from the fact that it can be used in many domains and have business benefits to all of them, and Positium’s experience extends to 9 application areas of mobile location data, from tourism to mobility to safety&security solutions. The natural tendency is to target all opportunities at once, which obfuscates strategy. Phase I activities by Positium were designed to select those market segments with the most upside through through interviews and a hands-on approach with customers.
First, 42 market segments were mapped for Positium. Then, filtering was used to identify those market segments who feel the highest pain, have a budget to solve it and can provide leverage to access data. For the resulting 12 market segments, market research was conducted, which most importantly included defining the market size, amount of pain, growth rate and developing relevant use cases from Positium’s previous work). 56 client and partner interviews were then conducted in the 3 highest-potential market segments.
Competitive and legal analysis provided, for the first time, a global view of the industry and regulatory situation of the target twenty geographies identified in market research. A financial plan was created with the necessary investment required to reach Positium’s vision. This projects results were reviewed by an external expert of startup investment.
Positium is confident that this Phase I of the innovation project provided much needed clarity and focus in terms of potential markets, competitors, partners and the legal situation. Positium defined a single target market that presents a viable and growing business opportunity and can lead to great societal benefits in terms of access to quality statistics on human mobility.
Process undertaken by Positium in the feasibility study