Periodic Reporting for period 1 - MOBPOSSTAT (Mobile Positioning Data as a Source for Aggregated Human Mobility Statistics)
Reporting period: 2015-06-01 to 2015-11-30
This project serves to create the domain-specific product with scalable technology that can be customized easily for countries globally.
The ambition is to find a viable business model that puts emphasis on development and scaling. The result should be a system that allows personnel growth in the areas of R&D, maintenance and sales, while minimising the need for manual workforce for analysis, custom solutions and consultancy.
For the business plan, Positium’s purpose was to determine the domain focus (i.e. market segment), business model for selected domains, geographical scope and resources required for Phase II.
The potential in mobile location data comes from the fact that it can be used in many domains and have business benefits to all of them, and Positium’s experience extends to 9 application areas of mobile location data, from tourism to mobility to safety&security solutions. The natural tendency is to target all opportunities at once, which obfuscates strategy. Phase I activities by Positium were designed to select those market segments with the most upside through through interviews and a hands-on approach with customers.
Competitive and legal analysis provided, for the first time, a global view of the industry and regulatory situation of the target twenty geographies identified in market research. A financial plan was created with the necessary investment required to reach Positium’s vision. This projects results were reviewed by an external expert of startup investment.