Periodic Reporting for period 1 - Fidzup-Retargeting (Physical Retargeting, innovative mobile marketing services for traditional retailers)
Berichtszeitraum: 2015-05-01 bis 2015-10-31
Fidzup wants to leverage its knowledge in marketing analysis for physical retailers by proposing the first complete physical retargeting tool: Fidzup Retargeting.
The feasibility study aimed to assess three key levels:
1. Technical: Testing and verifying that Fidzup Retargeting works flawlessly when integrated
2. Economic: Analysing and deciding on business model: approaching physical retailers; revenue collection (fixed licensing fee, CPM, CPC, CPS… and what amount or percentage); and level of customisation to offer.
3. Legal: Identifying legal issues relating to data collection in the different countries Fidzup plans to propose Fidzup Retargeting initially.
We attended several meetings with key clients to validate the attractiveness and market receptivity of our product and to meet several professionals to distribute our product abroad.
We performed a Freedom to Operate analysis regarding existing patent, food regulations, nutritional claims policy and patent opportunities.
With these results, we intend to enter into American and English markets to widen the impact of our innovative product.
Based on technical, economical and legal inputs, our will to pursue the project is confirmed and strengthened.