The urgency in developing innovative IT services & communication strategies with clear win-win messaging to reduce avoidable food waste has been addressed with this project: The SME Instrument Phase 1 FRISCO food discount intelligence platform project led us to the specific identification of a highly promising business opportunity in the field of circular economy in conjunction with of sustainability and digital technology.
Key project objectives were to prove the technical, practical and financial feasibility of the FoodLoop platform in the food retail industry, broken down in three specific project objectives:
i) to develop and introduce consumers & grocers to a digital platform that connects ones smartphone to all retailer’s point of sale checkout computer in a way that security, real-time communication, a cost-efficient implementation and large scalability are ensured for both stakeholders;
ii) to measure the interest and motivation of consumers to engage with such a digital system in order to reduce food waste and save money and
iii) to provide a ROI analysis for grocers of the project's potential to contribute to reduce waste & increase profits.