During the project, we have performed several business and technological activities. We have performed an in-depth market analysis, determining customer segment sizes and their geographical distribution. We have identified the need to search for new partners, i.e. potential production partners, resellers, strategic partners and investors. We have also explored possible marketing and sales approaches and channels and included related budgets into the business model. Finnaly we prepared a business plan, which contains financial data (costs, projections), market segmentation, product segmentation and service segmentation aspects.
The main result of the project is Feasibility study, concentrating of technological and economic viability of the project.
Work performed during the project:
- Construction of SmaRMS prototype
- Testing of SmaRMS in operational environment:
- testing of SmaRMS's WiFi signal strenght in under different environmental conditions
- testing of two different microcontrollers (functional and non-functional testing)
- Analysis of potential en-user groups:
- Winter service & winter maintenance
- Intelligent transport systems
- Smart cities
- Analysis of competitive technologies and competitive products
- Market analysis - determination of market size in EU
- IP analysis:
- analysis of potential infringing patents (Freedom to operate)
- potential for the patent protection of SmaRMS
- SWOT analysis
- Definition of future SmaRMS requirements
- Analysis of potential approach to market from the perspective of
- stakeholders
- final commercial product (whole range from sensor to service)
- cooperation with production and commercialisation partners
- Performing financial projections for different scenarios
