Objective
E-commerce businesses and SMEs have realised that globalisation is essential for their commercial growth and key for being resilient against crises in local markets. When an e-commerce decides to go global, translation is probably the most critical asset. In fact, recent studies show that about half of the consumers would never buy at websites where the information is not available in their language. However, SMEs face important economical and technological barriers that prevent their websites to be appropriately translated into the languages of their potential consumers, leaving many business out of the global market. This is an important loss, given the dimensions of the e-commerce market ($1,552 bn in 2013) and its growth rate (up to 33% from 2010 to 2015 in some regions).
Currently e-commerces attempting to solve this problem can opt for:
1) professional or crowdsourced translation services, often perceived as too expensive;
2) inexpensive machine translation (MT) services whose quality is not enough to achieve consumer trust.
Project CORAL will provide an innovative cost-oriented translation service that will allow e-commerces to adopt a lean strategy when entering a new market, by providing a fine-grained compromise between quality and cost. This will be achieved by using proprietary technology that
1) discovers the most important texts, at the page level, that should be assigned to human translators;
2) lowers the cost for less important texts by using specialised MT.
Using a pay-as-you-go approach, CORAL will provide cost-effective internationalisation. This unprecedented flexibility will allow SMEs of any size to enter new international markets without the current economical barriers.
During Phase 1 we aim at finding early adopters that help us assess the revenue streams and product/market fit, and ensure economical viability. In Phase 2, we plan to bring the product from TRL6 to TRL9 by following the guidance provided by our early adopters.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences economics and business business and management innovation management
- social sciences economics and business business and management commerce e-commerce
- social sciences economics and business business and management employment
- social sciences other social sciences development studies development theories global development studies globalization
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
46012 Valencia
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.