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Spatial Augmented Reality as a Key for co-creativity

Objective

The SPARK project aims at realizing a responsive and intuitive ICT platform that exploit the potential of Spatial Augmented Reality (SAR) to show designers and customers real-like solutions in the form of mixed prototypes (partially virtual and partially physical) during brainstorming sessions. The SPARK platform allows designers and customers to freely work together within the paradigm of open-innovation so as to support and foster creative thinking with an enriched flow of ideas in the design process. The platform, by means of adequate content management and real-like interaction with the mixed prototype, will enhance the innovation capabilities of creative industries through the facilitation of brainstorming and the early assessment of design solutions in a Co-Design environment. It will enable designers and customers to cooperate since the very beginning to create the most suitable solutions according to the prompt evaluation of customers. The SPARK platform addresses the need of the creative industries of the consortium to reduce the effects of poor communication with their customers and the inefficiencies due to the asynchronous process of ideation and validation, which results in longer design cycles and a slower pace for time-to-market.
The platform will be validated, against an appropriate metrics, with control groups in relevant operational and real life environments, where creativity plays a paramount role. The groups will include also customers and other user communities. The tests will aim at demonstrating the effectiveness of the platform in: (1) reducing the time needed for generating ideas, (2) reducing the amount of creative SME’s human resources on a single project (so as to allow them to manage more projects), (3) reducing the workload of the people involved in the brainstorming sessions and (4) increasing the efficiency of the whole design process, by enhancing the direct feedback by the customers on the solution of the design task.

Call for proposal

H2020-ICT-2015
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

POLITECNICO DI MILANO
Address
Piazza Leonardo Da Vinci 32
20133 Milano
Italy
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 992 500

Participants (6)

VISEO TECHNOLOGIES
France
EU contribution
€ 550 312,50
Address
27/33 Quai Alphonse Le Gallo
92100 Boulogne Billancourt
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
INSTITUT POLYTECHNIQUE DE GRENOBLE
France
EU contribution
€ 404 205
Address
Avenue Felix Viallet 46
38031 Grenoble Cedex 1
Activity type
Higher or Secondary Education Establishments
UNIVERSITY OF BATH
United Kingdom
EU contribution
€ 405 537,50
Address
Claverton Down
BA2 7AY Bath
Activity type
Higher or Secondary Education Establishments
ARTEFICE SRL
Italy
EU contribution
€ 196 875
Address
Via Watt Giacomo 37
20143 Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
STIMULO DESIGN, SL
Spain
EU contribution
€ 243 750
Address
Pl Damia Mateu 1 Planta Bxs Puerta Dr
08450 Llinars Del Valles Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
ANTWERP MANAGEMENT SCHOOL
Belgium
EU contribution
€ 387 062,50
Address
Boogkeers 5
2000 Antwerpen
Activity type
Research Organisations