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Spatial Augmented Reality as a Key for co-creativity

Objective

The SPARK project aims at realizing a responsive and intuitive ICT platform that exploit the potential of Spatial Augmented Reality (SAR) to show designers and customers real-like solutions in the form of mixed prototypes (partially virtual and partially physical) during brainstorming sessions. The SPARK platform allows designers and customers to freely work together within the paradigm of open-innovation so as to support and foster creative thinking with an enriched flow of ideas in the design process. The platform, by means of adequate content management and real-like interaction with the mixed prototype, will enhance the innovation capabilities of creative industries through the facilitation of brainstorming and the early assessment of design solutions in a Co-Design environment. It will enable designers and customers to cooperate since the very beginning to create the most suitable solutions according to the prompt evaluation of customers. The SPARK platform addresses the need of the creative industries of the consortium to reduce the effects of poor communication with their customers and the inefficiencies due to the asynchronous process of ideation and validation, which results in longer design cycles and a slower pace for time-to-market.
The platform will be validated, against an appropriate metrics, with control groups in relevant operational and real life environments, where creativity plays a paramount role. The groups will include also customers and other user communities. The tests will aim at demonstrating the effectiveness of the platform in: (1) reducing the time needed for generating ideas, (2) reducing the amount of creative SME’s human resources on a single project (so as to allow them to manage more projects), (3) reducing the workload of the people involved in the brainstorming sessions and (4) increasing the efficiency of the whole design process, by enhancing the direct feedback by the customers on the solution of the design task.

Coordinator

POLITECNICO DI MILANO
Net EU contribution
€ 992 500,00
Address
Piazza Leonardo Da Vinci 32
20133 Milano
Italy

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Region
Nord-Ovest Lombardia Milano
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00

Participants (8)

VISEO TECHNOLOGIES
France
Net EU contribution
€ 550 312,50
Address
27/33 Quai Alphonse Le Gallo
92100 Boulogne Billancourt

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Ile-de-France Ile-de-France Hauts-de-Seine
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
INSTITUT POLYTECHNIQUE DE GRENOBLE
France
Net EU contribution
€ 323 466,25
Address
Avenue Felix Viallet 46
38031 Grenoble Cedex 1

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Region
Auvergne-Rhône-Alpes Rhône-Alpes Isère
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

UNIVERSITE GRENOBLE ALPES
France
Net EU contribution
€ 64 591,00
Address
621 Avenue Centrale
38058 Grenoble

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Region
Auvergne-Rhône-Alpes Rhône-Alpes Isère
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE CNRS
France
Net EU contribution
€ 16 147,75
Address
Rue Michel Ange 3
75794 Paris

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Region
Ile-de-France Ile-de-France Paris
Activity type
Research Organisations
Other funding
€ 0,00
UNIVERSITY OF BATH
United Kingdom
Net EU contribution
€ 405 537,50
Address
Claverton Down
BA2 7AY Bath

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Region
South West (England) Gloucestershire, Wiltshire and Bristol/Bath area Bath and North East Somerset, North Somerset and South Gloucestershire
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
ARTEFICE SRL
Italy
Net EU contribution
€ 196 875,00
Address
Via Watt Giacomo 37
20143 Milano

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nord-Ovest Lombardia Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
STIMULO DESIGN, SL
Spain
Net EU contribution
€ 243 750,00
Address
Pl Damia Mateu 1 Planta Bxs Puerta Dr
08450 Llinars Del Valles Barcelona

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Cataluña Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
ANTWERP MANAGEMENT SCHOOL
Belgium
Net EU contribution
€ 387 062,50
Address
Boogkeers 5
2000 Antwerpen

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Region
Vlaams Gewest Prov. Antwerpen Arr. Antwerpen
Activity type
Research Organisations
Other funding
€ 0,00