Objective The SPARK project aims at realizing a responsive and intuitive ICT platform that exploit the potential of Spatial Augmented Reality (SAR) to show designers and customers real-like solutions in the form of mixed prototypes (partially virtual and partially physical) during brainstorming sessions. The SPARK platform allows designers and customers to freely work together within the paradigm of open-innovation so as to support and foster creative thinking with an enriched flow of ideas in the design process. The platform, by means of adequate content management and real-like interaction with the mixed prototype, will enhance the innovation capabilities of creative industries through the facilitation of brainstorming and the early assessment of design solutions in a Co-Design environment. It will enable designers and customers to cooperate since the very beginning to create the most suitable solutions according to the prompt evaluation of customers. The SPARK platform addresses the need of the creative industries of the consortium to reduce the effects of poor communication with their customers and the inefficiencies due to the asynchronous process of ideation and validation, which results in longer design cycles and a slower pace for time-to-market.The platform will be validated, against an appropriate metrics, with control groups in relevant operational and real life environments, where creativity plays a paramount role. The groups will include also customers and other user communities. The tests will aim at demonstrating the effectiveness of the platform in: (1) reducing the time needed for generating ideas, (2) reducing the amount of creative SME’s human resources on a single project (so as to allow them to manage more projects), (3) reducing the workload of the people involved in the brainstorming sessions and (4) increasing the efficiency of the whole design process, by enhancing the direct feedback by the customers on the solution of the design task. Fields of science natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-19-2015 - Technologies for creative industries, social media and convergence Call for proposal H2020-ICT-2015 See other projects for this call Funding Scheme RIA - Research and Innovation action Coordinator POLITECNICO DI MILANO Net EU contribution € 992 500,00 Address Piazza leonardo da vinci 32 20133 Milano Italy See on map Region Nord-Ovest Lombardia Milano Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Participants (8) Sort alphabetically Sort by Net EU contribution Expand all Collapse all VISEO TECHNOLOGIES France Net EU contribution € 550 312,50 Address 27/33 quai alphonse le gallo 92100 Boulogne billancourt See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Ile-de-France Ile-de-France Hauts-de-Seine Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 INSTITUT POLYTECHNIQUE DE GRENOBLE France Net EU contribution € 323 466,25 Address Avenue felix viallet 46 38031 Grenoble cedex 1 See on map Region Auvergne-Rhône-Alpes Rhône-Alpes Isère Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Third-party Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure. UNIVERSITE GRENOBLE ALPES France Net EU contribution € 64 591,00 Address 621 avenue centrale 38058 Grenoble See on map Region Auvergne-Rhône-Alpes Rhône-Alpes Isère Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Third-party Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure. CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE CNRS France Net EU contribution € 16 147,75 Address Rue michel ange 3 75794 Paris See on map Region Ile-de-France Ile-de-France Paris Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 UNIVERSITY OF BATH United Kingdom Net EU contribution € 405 537,50 Address Claverton down BA2 7AY Bath See on map Region South West (England) Gloucestershire, Wiltshire and Bristol/Bath area Bath and North East Somerset, North Somerset and South Gloucestershire Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 ARTEFICE SRL Italy Net EU contribution € 196 875,00 Address Via watt giacomo 37 20143 Milano See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nord-Ovest Lombardia Milano Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 STIMULO DESIGN, SL Spain Net EU contribution € 243 750,00 Address Pl damia mateu 1 planta bxs puerta dr 08450 Llinars del valles barcelona See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Este Cataluña Barcelona Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 ANTWERP MANAGEMENT SCHOOL Belgium Net EU contribution € 387 062,50 Address Boogkeers 5 2000 Antwerpen See on map Region Vlaams Gewest Prov. Antwerpen Arr. Antwerpen Activity type Research Organisations Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00