Work performed during the reporting period and main results achieved so far. ZoneArt’s product offering can address two principle markets: the wireless geolocation market and the enterprise wireless local area network (WLAN) market. In some instances these markets are combined, providing ZoneArt with a unique and powerful proposition. ZoneArt’s unique selling proposition lies in the combination of very high accuracy (measured in centimetres and not metres), high-speed (measured in milliseconds and not seconds), geolocation, together with personalised, high-capacity, Wi-Fi coverage. Location accuracy is often discussed as if it is the only metric of importance when considering a geolocation solution. Whilst it is clearly an important criterion, the speed with which a user is located is of equal, if not greater importance. Most Wi-Fi based systems today rely upon the use of multiple access points to provide a single geolocation ‘fix’; for fundamental technical reasons, this often leads to the time taken to obtain a position location being 10 seconds or more. A consumer walking through a store could easily have covered 15-20 metres in that time (in any direction), meaning that they could be located anywhere within an area approximating to 3 or 4 tennis courts – a huge area of uncertainty, roughly equivalent to the geolocation coverage area of many access points today. ZoneArt’s solution requires only a single unit in order to obtain an accurate location fix, reducing the time taken to obtain such a fix, to milliseconds. ZoneArt will make the geolocation interface and data-reporting format open-source, to allow analytics providers to implement their own, tailored, geolocation solutions as a part of their analytics offerings. The above benefits will come at a cost which is comparable to existing, mainstream, Wi-Fi enterprise solutions.
